“Consumer satisfaction with resisting vs. indulging temptation”

Kokkoris, M. (Speaker), Erik Hoelzl (Speaker), Carlos Alós-Ferrer (Speaker)

Activity: Lecture / PresentationAcademic

Description

Paper presented at the 48th European Marketing Academy (EMAC) Conference, Hamburg (Germany).
PeriodMar 2020
Event title48th European Marketing Academy Conference (EMAC)
Event typeConference
Conference number48
LocationHamburg, Germany
Degree of RecognitionInternational