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“Consumer satisfaction with resisting vs. indulging temptation”
Kokkoris, M.
(Speaker)
Erik Hoelzl (Speaker)
Carlos Alós-Ferrer (Speaker)
Marketing
Activity
:
Lecture / Presentation
›
Academic
Description
Paper presented at the 48th European Marketing Academy (EMAC) Conference, Hamburg (Germany).
Period
Mar 2020
Event title
48th European Marketing Academy Conference (EMAC)
Event type
Conference
Conference number
48
Location
Hamburg, Germany
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Degree of Recognition
International
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