Motivation: • Electric vehicles possess high potential to make transportation more sustainable • Long transition to sustainable mobility presumes long-term vision on alternative fuel vehicle adoption and its dynamics • Need for insight into the entire adoption lifecycle of an innovative vehicle
Conclusions: • All potential EV adopters highly value time associated with fast charging, Early Majority in particular • Towing potential is an important vehicle attribute on the Dutch market • Symbolic motivations associated with conventional and electric vehicles are substantial constituents in identifying both pro-EV and anti-EV consumers.
Implications: • Improved (fast) charging infrastructure is required to facilitate mass adoption of full EV technology • In order to succeed on the Dutch market EVs should have towing potential • Car drivers should be able to relate to EVs before they take a step towards EV adoption