“Fruit fight”: Schadenfreude and “Word-of-Mouth” among consumer groups

  • C.C. Vonkeman (Speaker)
  • Ouwerkerk, J. (Speaker)
  • Wilco W. Van Dijk (Speaker)

Activity: Lecture / Presentation › Academic

Period24 Jun 2011
Event title10th International Conference on Research in Advertising (ICORIA)
Event typeConference
LocationBerlin, Germany
Degree of RecognitionInternational