“Fruit fight”: Schadenfreude and “Word-of-Mouth” among consumer groups

Vonkeman, C. C. (Speaker), Ouwerkerk, J. (Speaker), Wilco W. Van Dijk (Speaker)

Activity: Lecture / PresentationAcademic

Period24 Jun 2011
Held at10th International Conference on Research in Advertising (ICORIA)
Event typeConference
LocationBerlin, Germany
Degree of RecognitionInternational