How Consumers’ Self-Construal Affects Their Intention to Endorse Brands on Social Media

S.F. Bernritter (Speaker), A.C. Loermans (Speaker), Verlegh, P. W. J. (Speaker), E.G. Smit (Speaker)

Activity: Lecture / PresentationAcademic

Period2 Feb 2015
Event titleEtmaal van de Communicatiewetenschap
Event typeLecture