How forced use of technology-based self-service affects consumers' post-adoption evaluation: the role of technology and service expertise

M.J. Reinders (Speaker), Frambach, R. T. (Speaker), Kleijnen, M. H. P. (Speaker)

Activity: Lecture / PresentationAcademic

Period1 Jun 2010
Held atConference Proceedings 39th EMAC Conference
Event typeConference