Humorous Acknowledgment of Copycatting Enhances Consumer Preference for Copycats by Attenuating Perceived Deception

Seongun Jeon (Speaker)
van Horen, F. (Speaker)
Kokkoris, M. (Speaker)

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Activity: Lecture / Presentation › Academic

Period	20 May 2022 → 22 May 2022
Event title	EMAC Doctoral Colloquium 2022
Event type	Conference
Location	Budapest, HungaryShow on map
Degree of Recognition	International