When you think of rhetoric, you might picture the classical antiquity or the stirring speeches of contemporary world leaders. However, insights from rhetoric can also be valuable for you as a student and budding professional. The rhetorical means of persuasion – logos, ethos, and pathos – are recognizable and applicable in various work environments: not just politicians and lawyers, but also policymakers, content specialists, and teachers make use of them.
In her keynote, Ingeborg van der Geest – an assistant professor in Legal Argumentation and Rhetoric at VU Amsterdam – explores the art of persuasion in professional practice. How do you write a clear and compelling policy proposal? How do you effectively respond to someone else's argument during a meeting? And how do you deliver an engaging presentation during a job interview?
This session provides you with greater insight into the power of rhetorical skills and shows how you can leverage them in your everyday professional life.