“Self-controlled but not myself: When restraint versus indulgence undermines consumers’ authenticity and decision satisfaction”

  • Kokkoris, M. (Speaker)
  • Erik Hoelzl (Speaker)
  • Carlos Alós-Ferrer (Speaker)

Activity: Lecture / Presentation › Academic

Description

Paper presented at the 2017 North American Association for Consumer Research (ACR) Conference, San Diego, CA (USA).
PeriodOct 2017
Event title2017 North American Association for Consumer Research (ACR) Conference
Event typeConference
LocationSan Diego, United States, CaliforniaShow on map
Degree of RecognitionNational