Stimulating referral behavior may backfire: the effect of referral failure on susceptibility to persuasion

  • B. Claus (Speaker)
  • K. Geyskens (Speaker)
  • Millet, K. (Speaker)
  • S. Dewitte (Speaker)

Activity: Lecture / Presentation › Academic

Period1 Feb 2010
Event titleSociety for Consumer Psychology Conference (SCP)
Event typeConference