The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

  • B. Dellaert (Speaker)
  • C.S. Noordhoff (Speaker)
  • K. Kyriakopoulos (Speaker)
  • C. Moorman (Speaker)
  • P. Pauwels (Speaker)

Activity: Lecture / PresentationAcademic

Period16 Nov 2011
Event title2011 World Conference on Mass Customization, Personalization, and Co‐Creation
Event typeConference