This study sets out to extend theory on the development of platform strategies in coopetitive ecosystems using a comparative, inductive study on a large set of competing and collaborating platforms. While the importance of platform strategies is well understood, systematic research that compares platform strategies and their evolution is lacking. We study the home automation industry and have so far identi ed 72 platforms that enable users to connect multiple smart home devices. Our comparative analysis revealed four types of platforms strategies – closed, mixed, connector, and orchestrator strategies – and shows how dynamics within and between these types results in more open and similar platform strategies, but also in increased competition between these platforms and the standards they support.
7 Jun 2016
Strategic Management Society Special Conference 2016, Rome, Italy