The referral backfire effect: The identity threatening nature of referral failure

  • B. Claus (Speaker)
  • K. Geyskens (Speaker)
  • Millet, K. (Speaker)
  • S. Dewitte (Speaker)

Activity: Lecture / PresentationAcademic

Period17 Aug 2012
Event titleAMA Summer Marketing Educators’ Conference
Event typeConference