"We" are More Likely to Endorse Than "I": The Effects of Self-Construal and Brand Symbolism on Online Brand Endorsements

  • S.F. Bernritter (Speaker)
  • A.C. Loermans (Speaker)
  • Verlegh, P. W. J. (Speaker)
  • E.G. Smit (Speaker)

Activity: Lecture / Presentation › Academic

Period3 Jul 2015
Event title14th International Conference on Research in Advertising
Event typeConference