"We" are More Likely to Endorse Than "I": The Effects of Self-Construal and Brand Symbolism on Online Brand Endorsements

S.F. Bernritter (Speaker), A.C. Loermans (Speaker), Verlegh, P. W. J. (Speaker), E.G. Smit (Speaker)

Activity: Lecture / PresentationAcademic

Period3 Jul 2015
Held at14th International Conference on Research in Advertising
Event typeConference