Dutch Study: Supermarket Price Wars Could Harm Rather Than Help Brands

Press/Media: Research

Description

What are the real outcomes for brands caught up in the crossfire of supermarket price wars? According to a recent study, price wars seem like a great idea for retailers, but they could promise more than they deliver to manufacturer brands. 

Subject

Price wars

Period1 Mar 2016

Media coverage

1

Media coverage

  • TitleDutch Study: Supermarket Price Wars Could Harm Rather Than Help Brands
    Degree of recognitionInternational
    Media name/outletNBForum
    Media typeWeb
    Duration/Length/Size1000 words
    CountryFinland
    Date1/03/16
    DescriptionNBForum, “Dutch Study: Supermarket Price Wars Could Harm Rather Than Help Brands” by Denise Wallhttps (www.nbforum.com/nbreport/dutch-study-supermarket-price-wars-could-harm-rather-than-help-brands) 2016
    Producer/AuthorDenise Wallhttps
    URLwww.nbforum.com/nbreport/dutch-study-supermarket-price-wars-could-harm-rather-than-help-brands
    PersonsFrancesca Sotgiu, Katrijn Gielens