https://studiegids.vu.nl/en/courses/2024-2025/E_IBK3_BIAAcademic & Research skillsUsing business intelligence and data mining suites to create insight from data and tackle business problems Bridging theory and practiceDefining, describing and recalling the basic concepts, constituent components, principles and theories underlying the use and the deployment of business intelligence & analytics solutionsChoosing, applying, and evaluating business intelligence & analytics concepts, principles and solutions to solve business problemsDealing with the overabundance of data and the ability to transform data into insights have become critical success factors for organizations. This course offers the handles that are needed to unleash the potential of data, and business intelligence and analytics solutions in order to create competitive advantage. The course primarily has a managerial focus. The students will acquire hands-on experience with trending BI&A technologies to learn how to use their features and characteristics in practice. Our partners from the industry and the business consulting sector will be closely involved in the course, sharing their insights and experience during several interventions. Keywords in this area are ‘big data’, ‘data science’, ‘business intelligence’, ‘data mining’ and ‘data-driven decision making and innovations’Lectures, tutorials, company visitsGroup and individual assessmentThis course is article based. Readings are specified in the online course manual.Knowledge of the fundamentals of statistics. Recommended knowledge Elementary course on (Management) Information Systems (for example: Laudon, K.C. & Laudon, J.P. (2016). Essentials of MIS (12th edition). BK: 2.1 Management van Informate en Technologie IBA: 2.1 Business Information SystemsUse of Canvas is mandatory. All the updates regarding the course content, schedules, masterclass enrolments, and grading will be communicated on Canvas.