Business Research Methods - Quantitative

URL study guide

https://studiegids.vu.nl/en/courses/2024-2025/E_IBA2_BRMN

Course Objective

ACADEMIC AND RESEARCH SKILLS Academic SkillsAfter successfully completing this course, the student can
• put forward well-founded, substantiated points of view regarding choices in quantitative research design and analysis (Argumentation) Research SkillsAfter successfully completing this course, the student can
• critically reflect on (the quality of) academic research
• translate academic research into practically relevant outcomes
• translate practically relevant problems into academically relevant research questions
• apply all the quantitative research skills needed to complete a quantitative, international research process in full, including design, data collection and analysis methods BRIDGING THEORY AND PRACTICE KnowledgeDemonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration After successfully completing this course, the student can:
• use R to answer research questions
• can explain basic theory and statistical techniques relevant to International Business Administration, specifically: o translating a research question into a formal model that can be tested; o developing a survey design (formulating survey questions, collecting data); o how to set up a sampling design; o analyzing validity and reliability (using factor analysis); o hypothesis testing; o how to use simple and multiple regression analysis to explain and forecast; o how to use dummy variables; o how to assess moderation and mediation. ApplicationCan propose a solution to an international real-life business problem by applying relevant theories and methodologies. After successfully completing this course, the student can:
• use R to analyze data
• select the correct method and/or technique for quantifying, analyzing, and solving a specific business problem

Course Content

The research methods to analyze large datasets and a data-driven understanding of country and cultural differences become ever more important in today's global economies. To use analytics in solving research problems, you need to have a solid background not only in the statistical methods available but also in the inherent boundaries of these methods. The Business Research
- Quantitative will provide you with technical skills while deepening your understanding of modeling, research designs, and the limitations of data analysis. You will also learn how to code using R and how to report business research findings.

Teaching Methods

Lectures Tutorials in R
- Group workshops

Method of Assessment

Quizzes – Individual assessment Midterm exam (computer) – Individual assessment Final exam (computer) – Individual assessment

Literature

Book: Malhotra, Naresh, Daniel Nunan, and David Birks (2017). Marketing Research. An Applied Approach. 5th (6th) European Edition, United Kingdom: Pearson Education Limited (ISBN: 978-1292103129)
- Exam Material (indicated chapters and pages only, 6th edition is also approved) The course relies heavily on the lecture notes and makes references to Malthora et al. (2017) when needed. Additional (required) materials will be announced via Canvas.

Target Audience

IBA

Additional Information

The course assumes a basic R knowledge and builds on it. Hence students are advised to refresh their R knowledge before the start of the course.

Entry Requirements

1.1 Business Mathematics

Recommended background knowledge

1.1 Academic Skills 1.2 Business Statistics 1.4 Business Processes