International Consulting Project

URL study guide

https://studiegids.vu.nl/en/courses/2024-2025/E_BA_ICP

Course Objective

The International Consulting Project aims to deepen students’ ability to analyze and provide solutions to practical international management problems by applying IM theories and concepts (for instance, identifying a potential foreign market for a company and the appropriate entry mode into that market). This course is primarily focused on the following learning goals:
- Knowledge of theory and methods, and solving complex problems: Students use an evidence-based approach to solve complex business problems of companies doing business across borders by drawing on IM theory.
- Professional social skills: communicate both in writing and orally to various audiences the solutions proposed for the IM practical problem.

Course Content

In the International Consulting Project students need to work in groups to advise a company on an international management problem. For instance, students can develop an international expansion strategy in which they advise a company to which foreign country to expand, what type of entry mode to use, and the initial implementation steps. The course requires students to do extensive research to develop a solution grounded in facts about the company, industry, and foreign countries involved. Furthermore, students need to present their advice to various audiences in different formats.

Teaching Methods

Lectures Tutorials

Method of Assessment

AssignmentPresentations

Literature

Selected readings