Introduction to E-Business and Online Commerce

URL study guide

https://studiegids.vu.nl/en/courses/2024-2025/E_MFEO_IEOC

Course Objective

Learning Outcomes: By the end of this course, students will be equipped with the foundational skills to analyze, design, and manage e-commerce operations effectively. They will also be adept at using digital tools to innovate and compete in the evolving online marketplace. BRIDGING THEORY AND PRACTICE KNOWLEDGE: Demonstrates theoretical and empirical knowledge concerning the relevant areas in international business administration After successfully completing this course, the student:
• can explain current E-business practices, developments and challenges.
• can explain relevant E‐business theory from the fields of information systems, economics, computer science, and logistics APPLICATION: Can propose a solution to an international real-life business problem by applying relevant theories and methodologies. After successfully completing this course, the student:
• can apply this theory to E‐business (decision) challenges.
• can explain the impact of E‐business on business practices and the development of new business models.

Course Content

Course Overview: This course provides an in-depth understanding of the dynamics of e-business and online commerce. Students will explore a range of key concepts and technologies that drive digital business today. Through twelve structured lectures, students will gain insights into both the strategic and operational aspects of e-commerce. : 1) Introduction to E-Business and Online Commerce:Overview of digital business models and platformsThe impact of new technologies on commerce including AI and MetaverseThe role of data in digital business strategy2) Design and Management of Online Platforms:Service design principles for online environmentsBusiness Model Innovation (BMI) in e-commerceCritical analysis of online marketplaces and their operations3) Marketing and Outreach:Targeting and engaging Generation Z through digital channelsThe emergence and strategy behind drop shippingLeveraging Instagram shops and TikTok for e-commerce growth4) Group Project:Collaborative project that simulates a real-world digital business challengeConsultations and peer reviews to refine business proposalsFinal presentation skills to effectively communicate business ideas

Teaching Methods

Lectures Tutorials

Method of Assessment

Written Exam
- Individual Assessment Presentation
- Group Assessment

Literature

Readings will be announced via Canvas

Target Audience

All students wanting to know more about e-business and online e-commerce

Entry Requirements

None