Countering Virtual Brand Sabotage: The Power of Informative Responses

Dennis Herhausen (Creator)

Marketing

Dataset / Software

Date made available	2025
Publisher	YODA

Access Dataset

https://publication.yoda.vu.nl/full/VU01/BW7GRX.html

1 Article

Countering Virtual Brand Sabotage: The Power of Informative Responses
Hill Cummings, K., Herhausen, D., Roggeveen, A. L. & Grewal, D., 2025, (Accepted/In press) In: Journal of Service Research.
Research output: Contribution to Journal › Article › Academic › peer-review

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