Description
The data set includes the elasticities retrieved from the primary studies of the meta-analysis.
| Date made available | 2023 |
|---|---|
| Publisher | Vrije Universiteit Amsterdam |
Data set: A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
- Georgia Liadeli (Creator)
- Francesca Sotgiu (Creator)
- Peeter Verlegh (Creator)
Dataset / Software