Manipulation material (video) for: Let Me Entertain You: The Consequential Authenticity Perceptions of Entertaining and Informative Online Customer Engagement Initiatives for Warm and Competent Brands (Study 3)

  • Anniek Eigenraam (Contributor)
  • Jiska Eelen (Contributor)
  • Peeter Verlegh (Contributor)

Dataset

Description

Manipulation video's of study 3 from "Let Me Entertain You: The Consequential Authenticity Perceptions of Entertaining and Informative Online Customer Engagement Initiatives for Warm and Competent Brands"
Date made available1 Jan 2020
PublisherUnknown Publisher

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