Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

  • Anniek Eigenraam (Contributor)
  • Jiska Eelen (Contributor)
  • Peeter Verlegh (Contributor)

Dataset / Software

Description

Datasets for paper: Eigenraam, A. W., Eelen, J., Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of Interactive Marketing, 54, 53-68. - Studies 1 - 4
Date made available1 Jan 2021
PublisherDataverseNL

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