Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices

Dataset

A Consumer-based Taxonomy of Digital Customer Engagement Practices
Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sept 2018, In: Journal of Interactive Marketing. 44, November, p. 102-121 20 p.
Research output: Contribution to Journal › Article › Academic › peer-review

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