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Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices

  • Anniek W. Eigenraam (Contributor)
  • J. Eelen (Contributor)
  • A. Van Lin (Contributor)
  • P.W.J. Verlegh (Contributor)

Dataset / Software

Description

Datasets for paper Eigenraam, A. W., Eelen, J., Van Lin, A., Verlegh, P. W. (2018). A Consumer-based Taxonomy of Digital Customer Engagement Practices. Journal of Interactive Marketing, 44, 102-121. - Cardsorting data (phase 2) - Survey data (phase 3)
Date made available1 Jan 2019
PublisherDataverseNL

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