Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices

Anniek Eigenraam (Creator)
Jiska Eelen (Supervisor)
Peeter Verlegh (Supervisor)
A.I.J.G. van Lin (Other)

Dataset

1 Article

1 results

2018
A Consumer-based Taxonomy of Digital Customer Engagement Practices
Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sept 2018, In: Journal of Interactive Marketing. 44, November, p. 102-121 20 p.
Research output: Contribution to Journal › Article › Academic › peer-review

Open Access