Description
Flikkema, M., Castaldi, C., de Man, A. P., & Seip, M. (2019). Trademarks’ relatedness to product and service innovation: A branding strategy approach. Research Policy, 48(6), 1340-1353.
| Date made available | 1 Nov 2023 |
|---|---|
| Publisher | Vrije Universteit |
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