Research Output per year
Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
drs. Anna Amundson, BSc
- School of Business and Economics, Marketing - External PhD Candidate
Person: Academic
prof. dr. Jaap Boter
- School of Business and Economics, Marketing - Associate Professor
Person: Academic
Research Output
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Kranzbühler, A. M., Zerres, A., Kleijnen, M. H. P. & Verlegh, P. W. J., 1 May 2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 478-498 21 p.Research output: Contribution to Journal › Review article › Academic › peer-review
Open Access
Communicating Brands in Television Advertising
Bruce, N. I., Becker, M. & Reinartz, W., 1 Apr 2020, In : Journal of Marketing Research. 57, 2, p. 236-256 21 p.Research output: Contribution to Journal › Article › Academic › peer-review
Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation
Babic-Rosario, A., Sotgiu, F. & de Valck, K., 2020, (Accepted/In press) In : Journal of the Academy of Marketing Science. 48, 3, p. 422-448Research output: Contribution to Journal › Article › Academic › peer-review
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Ikonen, I., Sotgiu, F., Aydinli, A. & Verlegh, P. W. J., 1 May 2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 360-383 24 p.Research output: Contribution to Journal › Review article › Academic › peer-review
Open Access
59
Downloads
(Pure)
Consumer Reactance to Promotional Favors
Bertini, M. & Aydinli, A., 2020, (Accepted/In press) In : Journal of Retailing.Research output: Contribution to Journal › Article › Academic › peer-review
Activities
“We” Don’t Always Like Copycats: How Self-construal Influences Evaluation of Product Imitation
Seongun Jeon (Speaker), Femke van Horen (Speaker), Peeter Verlegh (Speaker), Keith Wilcox (Speaker)1 Oct 2020 → 3 Oct 2020
Activity: Lecture / Presentation › Academic
Association for Consumer Research (External organisation)
Seongun Jeon (Member)20 Jul 2020 → 20 Jul 2022
Activity: Membership › Academic
University of Western Australia
Hester van Herk (Visiting researcher)15 Oct 2019 → 15 Dec 2019
Activity: Visiting an external institution › Visiting an external academic institution
JAMS Thought Leaders Conference
Francesca Sotgiu (Organiser)2019 → …
Activity: Participating in or organising an event › Conference › Academic
Journal of Retailing Thought Leaders' Conference on Privacy in Marketing
Francesca Sotgiu (Organiser)2019 → …
Activity: Participating in or organising an event › Conference › Academic
Prizes
€178,250 grant from NWO, programme ‘Promotiebeurs voor leraren'.
H. van Herk (Recipient), Jesse Weltevreden (Recipient) & Tibert Verhagen (Recipient), 2017
Prize › Academic
2020 Thomas C. Kinnear award for outstanding article in JPP&M
A. Grinstein (Recipient), 2020
Prize › Academic
Press / Media
Hoe maatschappelijke betrokkenheid een marketingmiddel is geworden
28/02/19
1 Media contribution
Press/Media: Expert Comment
Customer engagement: Waar moet je beginnen? Blog for SWOCC
5/12/18
1 Media contribution
Press/Media: Other
http://blogs.nature.com/naturejobs/2017/09/13/broken- dreams/
13/09/17
1 Media contribution
Press/Media: Research