Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Profiles

    No photo of Anna Amundson

    drs. Anna Amundson, BSc

    Person: Academic

    Photo of Aylin Aydinli

    dr. Aylin Aydinli

    Person: Academic

    20142020
    No photo of Eline Baal, van
    Photo of Jaap Boter
    20042020
    Photo of Florian Buehler

    Florian Buehler

    Person: Academic

    20182018

    Research Output

    Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

    Kranzbühler, A. M., Zerres, A., Kleijnen, M. H. P. & Verlegh, P. W. J., 1 May 2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 478-498 21 p.

    Research output: Contribution to JournalReview articleAcademicpeer-review

    Open Access
  • Communicating Brands in Television Advertising

    Bruce, N. I., Becker, M. & Reinartz, W., 1 Apr 2020, In : Journal of Marketing Research. 57, 2, p. 236-256 21 p.

    Research output: Contribution to JournalArticleAcademicpeer-review

  • Conceptualizing the electronic word-of-mouth process. What we know and need to know about eWOM creation, exposure, and evaluation

    Babic-Rosario, A., Sotgiu, F. & de Valck, K., 2020, (Accepted/In press) In : Journal of the Academy of Marketing Science. 48, 3, p. 422-448

    Research output: Contribution to JournalArticleAcademicpeer-review

  • Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

    Ikonen, I., Sotgiu, F., Aydinli, A. & Verlegh, P. W. J., 1 May 2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 360-383 24 p.

    Research output: Contribution to JournalReview articleAcademicpeer-review

    Open Access
  • 59 Downloads (Pure)

    Consumer Reactance to Promotional Favors

    Bertini, M. & Aydinli, A., 2020, (Accepted/In press) In : Journal of Retailing.

    Research output: Contribution to JournalArticleAcademicpeer-review

    Activities

    “We” Don’t Always Like Copycats: How Self-construal Influences Evaluation of Product Imitation

    Seongun Jeon (Speaker), Femke van Horen (Speaker), Peeter Verlegh (Speaker), Keith Wilcox (Speaker)
    1 Oct 20203 Oct 2020

    Activity: Lecture / PresentationAcademic

    Association for Consumer Research (External organisation)

    Seongun Jeon (Member)
    20 Jul 202020 Jul 2022

    Activity: MembershipAcademic

    University of Western Australia

    Hester van Herk (Visiting researcher)
    15 Oct 201915 Dec 2019

    Activity: Visiting an external institutionVisiting an external academic institution

    JAMS Thought Leaders Conference

    Francesca Sotgiu (Organiser)
    2019 → …

    Activity: Participating in or organising an eventConferenceAcademic

    Journal of Retailing Thought Leaders' Conference on Privacy in Marketing

    Francesca Sotgiu (Organiser)
    2019 → …

    Activity: Participating in or organising an eventConferenceAcademic

    Press / Media

    Aandacht is macht

    Peeter Verlegh

    27/09/19

    1 Media contribution

    Press/Media: Expert Comment

    Wat betekent Brexit voor marketing?

    Hester van Herk

    28/03/19

    1 Media contribution

    Press/Media: Expert Comment

    Hoe maatschappelijke betrokkenheid een marketingmiddel is geworden

    P.W.J. Verlegh

    28/02/19

    1 Media contribution

    Press/Media: Expert Comment

    http://blogs.nature.com/naturejobs/2017/09/13/broken- dreams/

    A. Grinstein

    13/09/17

    1 Media contribution

    Press/Media: Research