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Personal profile

Personal information

Amir Grinstein is an Associate Professor of Marketing at the VU (since 2012) and Northeastern University (since 2015). He obtained a PhD in marketing from the Hebrew University of Jerusalem and a post-doctorate from Harvard Business School. For more information, visit his personal page: https://sites.google.com/site/amirgrinsteinshomepage/. Click here for his TedX presentation: http://www.youtube.com/watch?v=YWT8FoAka3c.

Research

Amir's research interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics.

Keywords:

  • Pro-social marketing
  • Demarketing
  • Sustainability
  • Healthcare
  • Public policy
  • Consumer well-being
  • International marketing

Teaching

Amir has experience in teaching International Marketing, Marketing Strategy, and Introduction to Marketing at both the undergraduate and the graduate level.

Grants

  • $1,200 TCR seed-money grant: “Tapping into our competitive nature: How gamification increases sustainable behavior” (with Arianne van der Wal and Femke van Horen), 2014
  • $1,000 TCR seed-money grant: “To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information” (With Liad Bareket), 2014

Prizes and Awards

EMAC’s 2013 Susan P. Douglas award for the conference best paper on international marketing: “Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior” (with Petra Riefler), 2013

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Carbon Footprint Medicine & Life Sciences
Behavioral Economics Medicine & Life Sciences
Innovation Engineering & Materials Science
Carbon Monoxide Medicine & Life Sciences
Research Medicine & Life Sciences
Biomedical Research Medicine & Life Sciences
Counseling Medicine & Life Sciences
Sustainable development Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Selected Research Output 2006 2019

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and Assertiveness can Encourage Desired Behaviors

Grinstein, A. & Kronrod, A., 2016, In : JMR. Journal of Marketing Research. 53, 3, p. 433-441

Research output: Contribution to JournalArticleAcademicpeer-review

Assertiveness
Financial planning
Healthy eating
Marketers
Laboratory experiments

Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability

Grinstein, A. & Riefler, P., 2015, In : Journal of International Business Studies. 46, 6, p. 694-714

Research output: Contribution to JournalArticleAcademicpeer-review

Sustainable development
Industry
Sustainability
Politicians

Go Green! Should Environmental Messages be so Assertive?

Kronrod, A., Grinstein, A. & Wathieu, L., 2012, In : Journal of Marketing. 76, 1, p. 95-102

Research output: Contribution to JournalArticleAcademicpeer-review

Demarketing, minorities, and national attachment

Grinstein, A. & Nisan, U., Mar 2009, In : Journal of Marketing. 73, 2, p. 105-122 18 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Demarketing
Minorities
Government
Jews
Social identity

Activities 2012 2016

  • 7 Editorial work

Journal of International Marketing (Journal)

Grinstein, A. (Reviewer)
2016 → …

Activity: Peer review and Editorial workEditorial workAcademic

Journal of Marketing (Journal)

Grinstein, A. (Member of editorial board)
2015

Activity: Peer review and Editorial workEditorial workAcademic

European Journal of Marketing (Journal)

Grinstein, A. (Member of editorial board)
20142015

Activity: Peer review and Editorial workEditorial workAcademic

Journal of Marketing (Journal)

Grinstein, A. (Member of editorial board)
20122014

Activity: Peer review and Editorial workEditorial workAcademic

European Journal of Marketing (Journal)

Grinstein, A. (Member of editorial board)
20122014

Activity: Peer review and Editorial workEditorial workAcademic

Prizes

'The Socially Responsible CMO' Project

P. Ozturan (Recipient) & A. Grinstein (Recipient), 2016

PrizeAcademic

Transformative Research Seeding Grant

F. van Horen (Recipient), A. Grinstein (Recipient) & A.J. van der Wal (Recipient), 2014

PrizeAcademic

Press / Media

http://blogs.nature.com/naturejobs/2017/09/13/broken- dreams/

A. Grinstein

13/09/17

1 media contribution

Press/Media: Research