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dr. A. Grinstein

Associate Professor of Marketing


    Research output per year

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    Personal profile

    Personal information

    Amir Grinstein is an Associate Professor of Marketing at the VU (since 2012) and Northeastern University (since 2015). He obtained a PhD in marketing from the Hebrew University of Jerusalem and a post-doctorate from Harvard Business School. For more information, visit his personal page: Click here for his TedX presentation:


    Amir's research interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics.


    • Pro-social marketing
    • Demarketing
    • Sustainability
    • Healthcare
    • Public policy
    • Consumer well-being
    • International marketing


    Amir has experience in teaching International Marketing, Marketing Strategy, and Introduction to Marketing at both the undergraduate and the graduate level.


    • $1,200 TCR seed-money grant: “Tapping into our competitive nature: How gamification increases sustainable behavior” (with Arianne van der Wal and Femke van Horen), 2014
    • $1,000 TCR seed-money grant: “To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information” (With Liad Bareket), 2014

    Prizes and Awards

    EMAC’s 2013 Susan P. Douglas award for the conference best paper on international marketing: “Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior” (with Petra Riefler), 2013

    Ancillary activities

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    Dive into the research topics where A. Grinstein is active. These topic labels come from the works of this person. Together they form a unique fingerprint.


    Recent external collaboration on country level. Dive into details by clicking on the dots.
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