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Personal profile

Personal information

Amir Grinstein is an Associate Professor of Marketing at the VU (since 2012) and Northeastern University (since 2015). He obtained a PhD in marketing from the Hebrew University of Jerusalem and a post-doctorate from Harvard Business School. For more information, visit his personal page: https://sites.google.com/site/amirgrinsteinshomepage/. Click here for his TedX presentation: http://www.youtube.com/watch?v=YWT8FoAka3c.


Amir's research interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics.


  • Pro-social marketing
  • Demarketing
  • Sustainability
  • Healthcare
  • Public policy
  • Consumer well-being
  • International marketing


Amir has experience in teaching International Marketing, Marketing Strategy, and Introduction to Marketing at both the undergraduate and the graduate level.


  • $1,200 TCR seed-money grant: “Tapping into our competitive nature: How gamification increases sustainable behavior” (with Arianne van der Wal and Femke van Horen), 2014
  • $1,000 TCR seed-money grant: “To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information” (With Liad Bareket), 2014

Prizes and Awards

EMAC’s 2013 Susan P. Douglas award for the conference best paper on international marketing: “Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior” (with Petra Riefler), 2013

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