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Personal profile

Personal information

Ana Isabel Lopes is an Assistant Professor at the Department of Communication Sciences, Vrije Universiteit Amsterdam. She has a PhD (2018-2021) in Applied Economics from the University of Antwerp. Previously she worked as a Researcher at igMIP project, a partnership between the University of Minho (Portugal) and Bosch Car Multimedia (2016–2017). She has published her work at reputable international peer-reviewed journals as well as several book chapters.

Research

Ana's research focuses on how online reviews and webcare – (managerial responses to online reviews) are processed and influence behaviour. She also researches on topics related to the use of new technologies for internal communication and change management in organizations.

Teaching

  • Public Relations (MA)
  • Internal Communication and New Media (MA)
  • Public Relations and Reputation Management (BA)
  • Master theses

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