Personal profile

Personal information

Ana Isabel Lopes is an Assistant Professor at the Department of Communication Sciences, Vrije Universiteit Amsterdam. She has a PhD (2018-2021) in Applied Economics from the University of Antwerp. Previously she worked as a Researcher at igMIP project, a partnership between the University of Minho (Portugal) and Bosch Car Multimedia (2016–2017). She has published her work at reputable international peer-reviewed journals as well as several book chapters.

Research

Ana's research interests cover several areas within marketing communications and public relations. The first focus is on how online reviews and webcare – (managerial responses to online reviews) are processed and influence behaviour and business. The most recent research interest is related to the social responsibility of organizations and how it can benefit society by leading to sustainable consumption.

Teaching

  • Public Relations (MA)
  • Public Relations and Reputation Management (BA)
  • Master theses

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 13 - Climate Action

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Collaborations and top research areas from the last five years

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