Research output per year
Research output per year
Personal profile
Personal information
Ana Isabel Lopes is an Assistant Professor in Corporate Communication at the Department of Communication Sciences, Vrije Universiteit Amsterdam. She has a PhD in Applied Economics from the University of Antwerp.
Ana founded the CSR Science Hub at VU Amsterdam, connecting researchers and communication professionals to understand and improve the societal impact of corporate social responsibility.
Research
Ana's research interests cover several areas within corporate commuication, marketing communications and public relations, with most recent work being on the social responsibility of organizations and how it can benefit society and lead to sustainable consumption. Her reserach also focuses on how online reviews and webcare (managerial responses to online reviews) are processed and influence behaviour and business.
Teaching
- Public Relations (MA)
- Public Relations and Reputation Management (BA)
- Master Theses
- Bachelor Theses
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 13 Climate Action
Fingerprint
Dive into the research topics where Ana Isabel Loureiro Lopes is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Corporate Social Responsibility and Electronic Word-Of-Mouth: A Social Influence and Self-Image Expression Perspective on Food Digital Native Vertical Brands
Castro-González, S., Lopes, A. I., Fernández-Ferrín, P. & Bande, B., 2 Apr 2026, (E-pub ahead of print) In: International Journal of Strategic Communication. 21 p.Research output: Contribution to Journal › Article › Academic › peer-review
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Program directors’ beliefs on implementing a mandatory sustainability course: A university-wide study
van Koningsbruggen, G., Lopes, A. I., Arendsen, J. & Tielbeek, J., 25 Feb 2026, (E-pub ahead of print) In: Social Marketing Quarterly. 29 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change
Lopes, A. I. & De Keyzer, F., 17 Jan 2026, The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. Uray, N., Kiygi-Calli, M. & Tosun, P. (eds.). Cham: Palgrave Macmillan, p. 307-326 (Palgrave Studies in Marketing, Organizations and Society).Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open Access -
Reading online reviews in foreign versus native language: Effects on consumers’ perceptions, attitudes and intentions
Lopes, A. I. & Avramova, Y., 2026, In: Journal of International Consumer Marketing. 38, 2, p. 140-152 13 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
The ‘greenfluencer’ effect on consumers’ sustainable behavioral intentions through the lens of the Information Adoption Model
De Keyzer, F., Lopes, A. I. & Zwijnenburg, T., 2026, In: International Journal of Advertising. 45, 5, p. 1051-1080 30 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
Courses
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Impact with Marketing- and Corporate Communication
Jansen, M. & Vermeulen, I. 1/09/26 → 31/08/27
Course
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Projects
- 1 Active
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CSR efforts: corporate approaches and consumers' attitudes
Loureiro Lopes, A. I. (Principal Investigator), Ranzini, G. (Project Researcher) & van Koningsbruggen, G. (Project Researcher)
1/09/23 → 31/08/29
Project: Research
Activities
- 1 Editorial work
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International Journal of Advertising (Journal)
Loureiro Lopes, A. I. (Reviewer)
28 Jun 2023Activity: Peer review and Editorial work › Editorial work › Academic