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Personal information

Anna Fenko is a lecturer in Marketing at VU University Amsterdam since April 1, 2021. She has a background in economic psychology and a PhD in consumer experience from TU Delft. Before joining Vrije Universiteit, she worked as an Assistant Professor of Marketing Communication and Consumer Behaviour at the University of Twente (Enschede). Her research focuses on consumer information processing, product experience and decision making. She has done multiple research into the effects of product and packaging design, public environments, and digital communications on consumer choice of healthy and sustainable products and services.

Ancillary activities

  • FENAN Consulting | Beverwijk | Directeur/eigenaar | 2021-04-01 - present

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