Research Output per year
Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW since 2015. She holds a Research Master in Communication Science from the University of Amsterdam.
The customer engagement process of relationship building
Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.
No ancillary activities
Ancillary activities are updated daily
Research output: Contribution to journal › Article