Research Output per year
Personal profile
Personal information
Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW since 2015. She holds a Research Master in Communication Science from the University of Amsterdam.
Research
Research topic:
The customer engagement process of relationship building
Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Customer engagement
Business & Economics
Relationship building
Business & Economics
Research Output 2018 2018
- 1 Article
Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts
de Vries, D. A., Möller, M. A., Wieringa, M. S., Eigenraam, A. W. & Hamelink, K. 2018 In : Media Psychology. 21, 2, p. 222-245Research output: Contribution to journal › Article
Open Access