Research output per year
Research output per year
Personal profile
Personal information
Anniek Eigenraam (1991) is a PhD student at the Marketing Department of the Vrije Universiteit Amsterdam. She holds a Research Master in Communication Science from the University of Amsterdam.
Research
Her research is focused on understanding the constantly developing field of digital customer engagement behaviors. Such customer behaviors may include for example brand recommendations, blogging or participation in contests, and occur on a wide variety of platforms such as social media, smartphone apps, or brand communities. Exactly what types of behaviors are there and how can we categorize them in a durable manner? Also, what are the effects of different types of behaviors, and how should brands go about to engage their customers on digital media?
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Fingerprint
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Research output
- 2 Article
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A Consumer-based Taxonomy of Digital Customer Engagement Practices
Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sep 2018, In: Journal of Interactive Marketing. 44, November, p. 102-121 20 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts
de Vries, D. A., Möller, M. A., Wieringa, M. S., Eigenraam, A. W. & Hamelink, K., 2018, In: Media Psychology. 21, 2, p. 222-245 24 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
Press / Media
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Customer engagement: Waar moet je beginnen? Blog for SWOCC
5/12/18
1 Media contribution
Press/Media: Other
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