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Personal profile

Personal information

Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW since 2015. She holds a Research Master in Communication Science from the University of Amsterdam.

Research

Research topic:
The customer engagement process of relationship building

Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.

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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Customer engagement Business & Economics
Relationship building Business & Economics

Research Output 2018 2018

Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts

de Vries, D. A., Möller, M. A., Wieringa, M. S., Eigenraam, A. W. & Hamelink, K. 2018 In : Media Psychology. 21, 2, p. 222-245

Research output: Contribution to journalArticle

Open Access