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Anniek Eigenraam, MSc

Master of Science

20182018
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Research Output 2018 2018

2018

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sep 2018, In : Journal of Interactive Marketing. 44, November, p. 102-121 20 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Customer engagement
Taxonomy
Emotion

Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts

de Vries, D. A., Möller, M. A., Wieringa, M. S., Eigenraam, A. W. & Hamelink, K., 2018, In : Media Psychology. 21, 2, p. 222-245

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access