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Asma Naimi’s research focuses on the role of social entrepreneurship in tackling large scale societal challenges that span borders, such as migration, poverty, inequality, and injustice. She studies the direct actions of social entrepreneurs to make an impact (including systemic change) and their communication practices (including storytelling) to create awareness and mobilize support for their mission. Her work on social entrepreneurship also considers emancipation in marginalized and stigmatized groups, and innovation in the context of uncertainty and fragility.


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