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Personal profile

Personal information

Aylin Aydinli is Assistant Professor of Marketing at Vrije Universiteit Amsterdam since September 2014. Her research focuses on the role of emotions in consumer decision making, consumer responses to pricing and price promotions, and food marketing. She has published in Journal of Marketing and International Journal of Research in Marketing. Aylin holds a PhD in Marketing (2014) from London Business School. In 2011, she was a visiting scholar at Columbia Business School and a member of its Research in Emotion and Decision Lab (http://www.columbiaredlab.org/index.html). She received her B.A. in Economics from Bogazici University, Turkey and M.A. in International Trade and Investment Policy from George Washington University, USA. 


•Pricing and price promotions

•Affect and decision making

•Shopping behavior

•Food marketing

Prizes and Awards

•Amsterdam Business Research Institute Best Faculty Paper Award (3rd prize), 2014

•AMA-Sheth Doctoral Consortium Fellow, Michigan University, 2013

•PhD Program Financial Award, London Business School, 2008-2012


•Research and Materials Development Fund, London Business School, 2012, 2013

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Research Output 2014 2019

Cognitive Reflection, 2D:4D and Social Value Orientation

Millet, K. & Aydinli, A., 22 Feb 2019, In : PLoS ONE. 14, 2

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access

Consumer Reactance to Promotional Favors

Aydinli, A. & Bertini, M., 2019

Research output: Working paperAcademic


The Impact of Retail Crowding on the Composition and Size of the Shopping Basket

Aydinli, A., ter Braak, A., Lamey, L., Millet, K. & Vuegen, M., 2019

Research output: Working paperAcademic


The Bad Taste of Healthy Food Discounts

Ikonen, I. H., Aydinli, A. & Verlegh, P. W. J., 2018

Research output: Contribution to ConferencePosterAcademic