Research output per year
Research output per year
Aylin Aydinli is an Associate Professor of Marketing at Vrije Universiteit Amsterdam. Before joining Vrije Universiteit, Dr. Aydinli earned her PhD in marketing at London Business School and gained professional experience in lobbying at the U.S. Capitol Hill and strategic marketing at BMW. She served as a visiting scholar at Columbia Business School and was a member of its Research in Emotion and Decision Lab. Aylin is Program Director for MSc Marketing at VU Amsterdam. She has also co-chaired EACR Amsterdam 2023 conference.
In 2019, she received the prestigious VENI grant from Netherlands Organization for Scientific Research (NWO) for her research on the impact of retailer price promotions on household food waste.
You can download Aylin's CV (here)
Her research focuses on consumer behavior, particularly how consumers’ emotions and social identities influence their decision-making in the context of food consumption, pricing, and sustainability (both environmental and social). Her work aims to advance marketing as a force for good by addressing pressing societal challenges such as food waste, healthy food choices, and inclusive marketplace experiences for marginalized consumer groups.
Her research has been published in top academic journals, including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing, and Appetite.
Research interests:
No ancillary activities
Ancillary activities are updated daily
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Butler, J. (PhD candidate), Rapezzi, M. (Project Researcher) & Aydinli, A. (Principal Investigator)
1/09/23 → 31/08/28
Project: Research
Aydinli, A. (Principal Investigator)
1/01/20 → 31/12/22
Project: Research
van Horen, F. (Organiser) & Aydinli, A. (Organiser)
Activity: Participating in or organising an event › Conference › Academic
Aydinli, A. (Speaker)
Activity: Lecture / Presentation › Academic
Aydinli, A. (Recipient), 2025
Prize / Grant: Prize › Academic
Ikonen, I. (Recipient), Sotgiu, F. (Recipient), Aydinli, A. (Recipient) & Verlegh, P. (Recipient), 2021
Prize / Grant: Prize › Academic
Aydinli, A. (Creator), DataverseNL, 2023
DOI: 10.34894/fbs6na, https://dataverse.nl/citation?persistentId=doi:10.34894/FBS6NA
Dataset / Software: Dataset
Aydinli, A. (Creator), Lamey, L. (Owner), Millet, K. (Contributor), ter Braak, A. (Owner) & Veugen, M. (Contributor), DataverseNL, 2021
https://dataverse.nl/dataset.xhtml?persistentId=doi:10.34894/FBS6NA
Dataset / Software: Dataset
Aydinli, A. (Creator), Gu, Y. (Contributor) & Tuan Pham, M. (Contributor), runmycode, 2017
http://www.runmycode.org/companion/view/2702
Dataset / Software: Dataset
De Visser-Amundson, A. (Creator), Peloza, J. (Contributor), Kleijnen, M. (Contributor) & Aydinli, A. (Contributor), DataverseNL, 2024
https://dataverse.nl/dataset.xhtml?persistentId=doi:10.34894/THEIPQ
Dataset / Software: Dataset