If you made any changes in Pure these will be visible here soon.

Personal profile

Personal information

Aylin Aydinli is Assistant Professor of Marketing at Vrije Universiteit Amsterdam since September 2014. Her research focuses on the role of emotions in consumer decision making, consumer responses to pricing and price promotions, and food marketing. She has published in Journal of Marketing and International Journal of Research in Marketing. Aylin holds a PhD in Marketing (2014) from London Business School. In 2011, she was a visiting scholar at Columbia Business School and a member of its Research in Emotion and Decision Lab (http://www.columbiaredlab.org/index.html). She received her B.A. in Economics from Bogazici University, Turkey and M.A. in International Trade and Investment Policy from George Washington University, USA. 


•Pricing and price promotions

•Affect and decision making

•Shopping behavior

•Food marketing

Prizes and Awards

•Amsterdam Business Research Institute Best Faculty Paper Award (3rd prize), 2014

•AMA-Sheth Doctoral Consortium Fellow, Michigan University, 2013

•PhD Program Financial Award, London Business School, 2008-2012


•Research and Materials Development Fund, London Business School, 2012, 2013

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Assortment Business & Economics
Shopping behavior Business & Economics
Reviewing Business & Economics
Price promotions Business & Economics
Pricing Business & Economics
Food marketing Business & Economics
Decision making Business & Economics
Consumer utility Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

Consumer Reactance to Promotional Favors

Aydinli, A. & Bertini, M., 2019

Research output: Working paperAcademic


The Impact of Retail Crowding on the Composition and Size of the Shopping Basket

Aydinli, A., ter Braak, A., Lamey, L., Millet, K. & Vuegen, M., 2019

Research output: Working paperAcademic


An Experience-Utility Explanation of the Preference for Larger Assortments

Aydinli, A., Gu, Y. & Tuan Pham, M., 2017, In : International Journal of Research in Marketing. 34, 3, p. 746-760

Research output: Contribution to JournalArticleAcademicpeer-review

Experimental study
Consumer utility

Price Promotion for Emotional Impact

Aydinli, A., Bertini, M. & Lambrecht, A., 2014, In : Journal of Marketing. 78, July, p. 80-96

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access