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Personal profile

Personal information

Aylin Aydinli is Assistant Professor of Marketing at Vrije Universiteit Amsterdam since September 2014. Her research focuses on the role of emotions in consumer decision making, consumer responses to pricing and price promotions, and food marketing. She has published in Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and PLOS One. Aylin holds a PhD in Marketing (2014) from London Business School. In 2011, she was a visiting scholar at Columbia Business School and a member of its Research in Emotion and Decision Lab (http://www.columbiaredlab.org/index.html). She received her B.A. in Economics from Bogazici University, Turkey and M.A. in International Trade and Investment Policy from George Washington University, USA. 


•Pricing and price promotions

•Affect and decision making

•Shopping behavior

•Food marketing


  • Ikonen, Iina, Francesca Sotgiu, Aylin Aydinli, and Peeter Verlegh (2019), “Consumer Effects of Front-of-Package Nutrition Labeling: An Interdisciplinary Meta-Analysis,” Journal of the Academy of Marketing Science
  • Millet, Kobe and Aylin Aydinli (2019), “Cognitive reflection, 2D:4D and social value orientation,” PLOS ONE, 14 (2)
  • Aydinli, Aylin, Yangjie Gu, and Michel Tuan Pham (2017), “An Experience Utility Explanation of the Preference for Larger Assortments,” International Journal of Research in Marketing, 34 (3)
  • Aydinli, Aylin, Marco Bertini, and Anja Lambrecht (2014), “Price Promotion for Emotional Impact,” Journal of Marketing, 78 (4)

Working Papers:

  • “When Discounting Backfires: Promotional Favors and Consumer Spending,” with Marco Bertini, Under 2nd round review at Journal of Retailing
  • “The Impact of Retail Crowding on the Composition and Size of the Shopping Basket,” with Kobe Millet, Anne ter Braak, Lien Lamey, Maya Vuegen, Revision requested at Journal of Retailing
  • "The Bad Taste of Healthy Food Discounts," with Iina Ikonen and Peeter Verlegh, Revision requested at International Journal of Research in Marketing 


Prizes and Awards

•Amsterdam Business Research Institute Best Faculty Paper Award (3rd prize), 2014

•AMA-Sheth Doctoral Consortium Fellow, Michigan University, 2013

•PhD Program Financial Award, London Business School, 2008-2012


•VENI Grant (€250,000) to fund three-year research program, Netherlands Organization for Scientific Research (NWO)2019

•Research and Materials Development Fund, London Business School, 2012, 2013

Ancillary activities

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Intuition Medicine & Life Sciences
Social Values Medicine & Life Sciences
Decision Making Medicine & Life Sciences
Research Medicine & Life Sciences
Food Medicine & Life Sciences
Decision making Chemical Compounds
Meta-analysis Business & Economics
Assortment Business & Economics

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Research Output 2014 2020

Open Access
Purchase intention
Health perception

Cognitive reflection, 2D:4D and social value orientation

Millet, K. & Aydinli, A., 22 Feb 2019, In : PLoS ONE. 14, 2, e0212767.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Social Values
social benefit
Decision Making

Consumer Reactance to Promotional Favors

Aydinli, A. & Bertini, M., 2019.

Research output: Working paperAcademic

The Impact of Retail Crowding on the Composition and Size of the Shopping Basket

Aydinli, A., ter Braak, A., Lamey, L., Millet, K. & Vuegen, M., 2019.

Research output: Working paperAcademic

The Bad Taste of Healthy Food Discounts

Ikonen, I. H., Aydinli, A. & Verlegh, P. W. J., 2018.

Research output: Contribution to ConferencePosterProfessional




Aylin Aydinli (Recipient), 2019