Research output per year
Research output per year
Personal profile
Personal information
Barış is an assistant professor at the department of Marketing of the Vrije Universiteit Amsterdam.
Prior to joining the VU, Barış was a PhD candidate at the Eindhoven University of Technology (TU/e). His doctoral thesis, titled "Customer Behavior in the B2B Subscription Economy," delved into the intricacies of B2B customer value creation within various contexts of the subscription economy.
Research
Barış's research aims to explore how new technologies, business models, and marketing instruments affect the stages of customer value creation: acquisition, retention, and expansion. He uses advanced regression-based approaches and causal inference to investigate underlying customer behavior. By utilizing data-driven strategies, he provides managers with valuable recommendations to enhance their decision-making processes. His studies involve real-world applications through collaborations with both local and global B2B companies.
Teaching
Business Research Methods - Quantitative (Bachelor)
Business Marketing (Executive Master)
ABRI: R for Business and Management Research (PhD)
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Academic qualification
Industrial Engineering, Bachelor, Bilkent University
Economics, Bilkent University
Business Research (Decision, Risk, and Operations), Master, Columbia Business School
Marketing, PhD, TU Eindhoven
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
- 1 Article
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Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
Kocaman, B., Gelper, S. & Langerak, F., Jun 2023, In: International Journal of Research in Marketing. 40, 2, p. 316-341 26 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access