Personal profile
Ancillary activities
- Journal 'Research on Language and Social Interaction' | Loughborough | Redactiemedewerker | 2021-02-02 - present
Ancillary activities are updated daily
Personal information
I am a member of the Language and Communication research group and I teach on the programme Communication and Information Studies in the Faculty of Humanities.
Research
My research is situated at the intersection of psychology, sociology, and communication. Drawing on a variety of interaction analytic methods such as – discursive psychology, conversation analysis, ethnomethodology, and membership categorisation analysis – I examine how social interaction is organised in everyday domestic and institutional settings, with the aim of developing practical applications and communication training. Among others, my research has covered persuasion and resistance in commercial encounters, sexism and misogyny in television shows, and decision making in child vaccination conversations. I have used my research findings in trainings for sales and health professionals.
Additionally, I am passionate about Open Science and have written about its compatibility with qualitative research methodologies. Currently, I am researching how Open Science principles are practically implemented in research projects.
Teaching
I teach the following courses on the BA and (pre-)MA programmes in Communication and Information Studies:
- Persuasive Communication (BA)
- Interaction Analysis (pre-MA "Dialogue, Health & Society")
- Medical and Healthcare Interactions (MA "Dialogue, Health & Society")
In the past, I also taught:
- Dialogue for Health
- Discourse Analysis
- Communication Cultures
- Introduction to Communication Studies
- Language, Media, and Communication
Academic qualification
Social Psychology, PhD, The interactional organisation of initial business-to-business sales calls with prospective clients, Loughborough University
Award Date: 16 Jul 2018
Sociology, PhD, First impression as discursive action in scientific and everyday contexts. A sociological investigation of the social psychological concept “first impression", University of Bucharest
Award Date: 30 Sept 2013
Keywords
- BF Psychology
- Social Psychology
- Social Influence
- Discursive Psychology
- Sexism
- Persuasion
- Resistance
- Health communication
- HM Sociology
- Conversation Analysis
- Ethnomethodology
- Membership Categorisation Analysis
- Sales Encounters
- Telemarketing
- Service Encounters
- Medical sociology
User created Keywords
- Open science
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 5 Gender Equality
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SDG 10 Reduced Inequalities
Fingerprint
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Collaborations and top research areas from the last five years
Research output
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Resisting eating during a family mealtime: The moral and identity work of food refusal
Wiggins, S. & Humă, B., Jan 2026, In: British Journal of Social Psychology. 65, 1, p. 1-20 20 p., e70029.Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile6 Downloads (Pure) -
Preference organisation and turn design as interactional resources for persuasion in telesales
Huma, B.-R., 2025, Manipulation, Influence, and Deception: The Changing Landscape of Persuasive Language. Dayter, D. & Rüdiger , S. (eds.). Cambridge: Cambridge University Press, p. 45-62Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile3 Downloads (Pure) -
Pre-expansions
Huma, B.-R., 2025, Research Handbook on Social Interaction. Stevanovic, M. (ed.). Edward Elgar Publishing Ltd, p. 293-310 304 p.Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile -
Ensuring Quality: The Power and Potential of Naturally Occurring Data in the Social Sciences
Potter, J. & Huma, B.-R., 2025, The Sage Handbook of Qualitative Research Quality. Flick, U. (ed.). Sage, 35 p.Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile136 Downloads (Pure) -
How to do Discursive Psychology: A concise guide
Wiggins, S. & Huma, B.-R., 29 Jan 2026, (E-pub ahead of print) In: Qualitative Psychology.Research output: Contribution to Journal › Article › Academic › peer-review
Courses
Projects
- 2 Active
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Mapping the Landscape of Open Science
Huma, B.-R. (Principal Investigator)
1/09/24 → 31/08/30
Project: Research
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Conversation ambassadors in action. Bottom-up vaccination communication in Dutch vulnerable areas. VWS-RIVM.
te Molder, H. (Principal Investigator), Huma, B.-R. (Principal Investigator) & van Hengel, L. (Project Researcher)
1/01/23 → 30/04/27
Project: Research
Prizes / Grants
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From exception to norm: Evaluating the contribution of Open Science Communities to the transition to an Open Science research culture
Huma, B.-R. (Recipient) & van Burgsteden, L. (Recipient), Mar 2026
Prize / Grant: Grant › Academic
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NWO Open Science Fund
Huma, B.-R. (Recipient), van Burgsteden, L. (Recipient), Huiskes, M. (Recipient) & Heijnen, S. (Recipient), 7 Dec 2023
Prize / Grant: Grant › Academic
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Communication in Orthodontic Clinics: Interactional and Technological Resources for Managing Patients’ Expectations
Greiffenhagen, C. (Recipient) & Huma, B.-R. (Recipient), 2025
Prize / Grant: Grant › Academic
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Stimulating Open Science Adoption in Qualitative Research Communities through Cross-Disciplinary and Cross-National Knowledge Exchange
Huma, B.-R. (Recipient) & Heijnen, S. (Recipient), 24 Oct 2022
Prize / Grant: Grant › Academic
Press/Media
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Coronavirus scams: the science of how to spot and deal with nuisance callers
25/06/20
1 Media contribution
Press/Media: Other