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Personal profile

Personal information

I work as Assistant Professor (0.8 fte) within the department of Language, literature and communication. My teaching and research interests include webcare, visual metaphor, and health communication.


I am BKO-qualified, and try to combine theory and practice in all courses. To ensure that my teaching is theoretically grounded and practically relevant, I often collaborate with social media companies, healt communication professionals, and visualisation experts.


BA Language, Media, and Communication
BA Language in Social Media
BA Document Design
BA Visual rhetoric

MA Genre Design
MA Health Communication and New Media



2018: NWO KIEM 

2017: ZONWM STIP2 - Goed Gebruik Geneesmiddelen

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Emoji in webcare

van Hooijdonk, C. M. J., 9 Apr 2019

Research output: Online publication or Non-textual formOnline publication or WebsiteProfessional

Open Access

Etiketteksten op de schop voor beter begrip van patiënt

Maghroudi, E., van Hooijdonk, C. M. J., Journée- Gilissen, M. & Borgsteede, S. D., 9 Mar 2018, In : Pharmaceutisch Weekblad. 135, 10, p. 30-31 2 p.

Research output: Contribution to JournalArticleProfessional

Hoe toonaangevend is de webcare van de vier grootste steden van Nederland?

Liebrecht, C. & van Hooijdonk, C. M. J., 1 Sep 2018, In : AdRem. 32, 4, p. 3-6 4 p.

Research output: Contribution to JournalArticleProfessional

social media
Experimental study

The effects of infographics and several quantitative versus qualitative formats for cardiovascular disease risk, including heart age, on people's risk understanding

Damman, O. C., Vonk, S. I., van den Haak, M. J., van Hooijdonk, C. M. J. & Timmermans, D. R. M., 11 Mar 2018, In : Patient Education and Counseling. 2018, p. 1-9 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Cardiovascular Diseases

Activities 2008 2016

  • 15 Lecture / Presentation
  • 2 Conference
  • 1 Expert meeting

Etmaal van de Communicatiewetenschap

C.M.J. van Hooijdonk (Participant), C Liebrecht (Participant)
4 Feb 2016

Activity: Participating in or organising an eventExpert meetingSocietal

Conversational Success in Twitter Webcare Dialogues

C.J. Beukeboom (Speaker), C.M.J. van Hooijdonk (Speaker), P. Kerkhof (Speaker), S. Wensink (Speaker), J. van Oosterhout (Speaker)
2 Feb 2015

Activity: Lecture / PresentationAcademic

Using message form to spark conversations on Facebook brand pages:investigating fans’ epistemic claims in their reactions to rhetorical brand posts

C.M.J. van Hooijdonk (Speaker), T.C. van Charldorp (Speaker)
16 Jul 2015

Activity: Lecture / PresentationAcademic

Persuasiveness of testimonials in donor registration awareness leaflets

C.M.J. van Hooijdonk (Speaker), C.F. Burgers (Speaker)
12 Jun 2014

Activity: Lecture / PresentationAcademic

#eengoedgesprek: een verkenning van Twitter webcare dialogen tussen Nederlandse ziekenhuizen en hun volgers

C.M.J. van Hooijdonk (Speaker), J.M.W.J. Lamerichs (Speaker), C.J. Beukeboom (Speaker), P. Kerkhof (Speaker)
16 Dec 2014

Activity: Lecture / PresentationAcademic

Press / Media

Webcare en het belang van de Conversational Human Voice

C Liebrecht & C.M.J. van Hooijdonk


1 item of media coverage

Press/Media: Research


C Liebrecht & C.M.J. van Hooijdonk


1 item of media coverage

Press/Media: Research

Onderzoek naar Conversational Human Voice

C Liebrecht & C.M.J. van Hooijdonk


1 item of media coverage

Press/Media: Research