Photo of Charlotte Vonkeman

Charlotte Vonkeman

  • De Boelelaan 1105, VU Main Building A-wing, 5th floor

    1081 HV Amsterdam



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Personal profile

Personal information

Charlotte obtained a bachelor’s degree in Fashion Design from Willem de Kooning Academy, Rotterdam, and a research master’s degree in Communication Science at VU University Amsterdam. Her PhD research mainly focuses on the persuasive effects of images in online environments, especially in the context of visual social media platforms, like Instagram Snapchat, and Pinterest. She is interested in the impact of both marketer and consumer generated visual content, and the blurring lines between the two.


Persuasion, Visual persuasion, Word-of-Mouth, Word-of-Mouth marketing, Social media, Self-presentation, Online visualization technologies.

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