David Jong, de
  • De Boelelaan 1105, Main building

    1081HV Amsterdam


Personal profile

Personal information

David de Jong (1995) is a Ph.D. candidate at the Marketing Department of the Vrije Universiteit Amsterdam. He holds his Bachelor's degree in Commercial Economics from the University of Applied sciences Utrecht (2017), completed the pre-master track in Marketing at the Vrije Universiteit Amsterdam (2018), and holds a Master's degree in Marketing from the Vrije Universiteit Amsterdam (2019). After graduating his Master’s degree, he further participated in the Research Master Business in Society at the Vrije Universiteit Amsterdam.

His research interests lie in digital communication, unstructured data and retail. Specifically, he is interested in ways to leverage data at the point of sale, using consumer reviews and digital signage.


With digital transformations being today’s hot topic, the digital era flourishes in many industries. Retail landscapes are constantly changing with new online concepts and innovative technologies that enable consumers to shop whenever and wherever. Although increased digitalization offers marketers almost unlimited possibilities to optimize consumers’ shopping behavior, the connection with shopping settings is often missing. His research aim to advance our understanding in how unstructured data and digital communication can be used at the point of sale.


Marketing department, School of Business and Economics, Vrije Universiteit Amsterdam

- Consumer Marketing, M.Sc. level

- Data-driven Decision Making in Business, B.Sc. level

- Business Research Methods (quantitative), B.Sc. level

- Business Research Methods II (qualitative), B.Sc. level

- Cross-Cultural Marketing, B.Sc. level


Other activities, Vrije Universiteit Amsterdam

- Lab coördinator, Marketing department

- VU Online Summer Prep-Campus Math coördinator

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Academic qualification

Marketing, Master, Marketing, Vrije Universiteit Amsterdam

1 Sept 201830 Jun 2019

Award Date: 30 Jun 2019

Marketing, Bachelor, Commercial Economics, Hogeschool Utrecht, University of Applied Sciences

1 Sept 201331 Jul 2017

Award Date: 29 Aug 2017


  • H Social Sciences (General)
  • Marketing
  • Consumer Behavior
  • Retail
  • Unstructured Data
  • Digital Communication


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