Research output per year
Research output per year
Personal profile
Personal information
Dennis Herhausen (Ph.D. 2011, University of St.Gallen) is Full Professor of Marketing and head of the department of Marketing at Vrije Universiteit Amsterdam. Previous he was a Associate Professor of Marketing at KEDGE Business School, Visiting Professor at the St.Gallen Institute of Management in Asia, an Assistant Professor of Marketing at the University of St.Gallen, and a Visiting Academic at Cardiff University.
Before joining academia, he worked as an International Marketing Manager for a German Food Producer and a Sales and Marketing Consultant.
Dennis’ research, teaching, and executive education revolve around the themes of digital communication, customer journeys and experience, multichannel management, digital capabilities, and social media management. His work has been funded by national and international research grants, has received several awards, and is published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Harvard Business Review, among others.
Ancillary activities
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Ancillary activities are updated daily
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Business-to-Investor Marketing: The Interplay of Costly and Costless Signals
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. & Dahl, D. W., May 2025, In: Journal of Marketing. 89, 3, p. 97-117 21 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Complaint De-Escalation Strategies on Social Media
Herhausen, D., Grewal, L., Cummings, K. H., Roggeveen, A. L., Ordenes, F. V. & Grewal, D., Mar 2023, In: Journal of Marketing. 87, 2, p. 210-231 22 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., De Ruyter, K. & Urwin, P., Jul 2022, In: Journal of Marketing. 86, 4, p. 141-161 21 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile996 Downloads (Pure) -
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P. & Schoegel, M., 1 Oct 2020, In: Journal of Marketing Research. 57, 5, p. 917-936 20 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile818 Downloads (Pure) -
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. & Schoegel, M., 1 May 2019, In: Journal of Marketing. 83, 3, p. 1-21 21 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile1227 Downloads (Pure)
Courses
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Journal of Marketing (Journal)
Herhausen, D. (Member of editorial board)
2025 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Journal of Product Innovation Management (Journal)
Herhausen, D. (Member of editorial board)
2025 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Journal of Interactive Marketing (Journal)
Herhausen, D. (Associate editor)
2025 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Journal of the Academy of Marketing Science (Journal)
Herhausen, D. (Associate editor)
2025 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Journal of Business Research (Journal)
Herhausen, D. (Guest editor)
2021Activity: Peer review and Editorial work › Editorial work › Academic
Prizes / Grants
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Winner of the 2021 CBSIG Consumer Research in Practice Award
Herhausen, D. (Recipient), 2021
Prize / Grant: Prize › Academic
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Winner of the 2021 Retail & Pricing SIG's Best Paper Award
Herhausen, D. (Recipient), 2021
Prize / Grant: Prize › Academic
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Winner of the 2021 SERVSIG Best Services Article Award
Herhausen, D. (Recipient), 2021
Prize / Grant: Prize › Academic
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Winner of the 2019 William R. Davidson Award
Herhausen, D. (Recipient), 2020
Prize / Grant: Prize › Academic
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AMA Summer Academic Conference Best in Track Paper
Herhausen, D. (Recipient), 2024
Prize / Grant: Prize › Academic
Datasets
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Countering Virtual Brand Sabotage: The Power of Informative Responses
Herhausen, D. (Creator), YODA, 2025
https://publication.yoda.vu.nl/full/VU01/BW7GRX.html
Dataset / Software: Dataset
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Should Online Retailers Emphasize Efficiency or Experience
Herhausen, D. (Creator), none, 2024
Dataset / Software: Dataset