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Personal profile

Personal information

Dr. Anna Plotnikova is an Assistant Professor of Strategic Change at VU University Amsterdam, School of Business and Economics. Anna has obtained her PhD at Leeds University Business School and holds Master Degree in Business Administration from the Radboud University. Prior starting her Master Anna worked for three years in the HR consulting company in St.Petersburg (Russia). Also, throughout her PhD Anna had a close collaboration with strategy practitioners in large telecommunication company (part of EU Horizon 2020 research programme) that provided her with experience of strategy-making processes in multinational organisation.

Anna also is a member of the Social Media Committee in ‘Strategizing Activities and Practices’ Interest Group  and is Representative-at-Large in Strategy Practice Interest Group


Anna’s research interests lie at the intersection of the strategy process and strategy practice streams.  She is specifically interested in understanding the changes in strategizing activities in the context of digital business transformation. Her PhD thesis investigated the organizing of open strategizing through implementation of an online strategy community within a large company.


Management and Practice of Consulting (Master level); Organizational Development and Change (Master level); Consulting Project (Master level); Supervision of Master thesis.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Academic qualification

Innovation Management, PhD, University of Leeds

1 Sep 201628 May 2020

Award Date: 28 May 2020

Business Administration, Master, Radboud University

1 Sep 201417 Aug 2015

Award Date: 17 Aug 2015

Marketing, Bachelor, Peter the Great St.Petersburg Polytechnic University

1 Sep 200615 Jun 2011

Award Date: 15 Jun 2011


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