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dr. Gaia Giambastiani

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    Personal information

    Gaia joined Vrije Universiteit Amsterdam as an Assistant Professor of marketing in 2020. Gaia did her PhD in Business Administration and Management with a major in Marketing at Bocconi University in Milan. During her PhD she spent a semester at the University of Southern California - Marshall School of Business. She also holds a MSc in Marketing Management and a Bachelors Degree in Business Administration and Management from Bocconi University.


    Research interests: Gossip, Word-of-Mouth Retransmission, Interpersonal Relationships, Authenticity, Decision Biases

    In her research, Gaia mostly focuses on interpersonal communication and information exchange. In particular, she investigates gossip both conceptually and empirically by focusing on its antecedents and consequences, including phenomena related to the celebrity gossip industry. Her work has been presented at leading academic conferences and doctoral colloquiums such as the Association for Consumer Research, the AMA Winter Academic Conference, Marketing Science, the Trans-Atlantic Doctoral Conference, and the European Marketing Academy. Gaia's other research projects focus on authenticity and decision biases.


    - Consumer Science for Online Commerce

    - The Marketing Mind

    - Thesis supervision


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