EFJ Lancee

drs. EFJ Lancee

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Personal profile

Personal information

Emile Lancée (1977) is a lecturer at the VU University Amsterdam since 2004. During 2001-2003 he was CEO at internet/software company Selious. In the period 2004-2006 he also worked as a marketing consultant for ministries and public organizations with a focus on services marketing in public domain, strategic innovation in education and health service. From 2006 to 2010 he was founder and CEO of Arts Universal, an international entertainment company that produced large theatre productions, such as musicals. Main business locations were the Middle East and Asia. His entertainment ideas even resulted in a Guinness World Record in 2010 in Dubai. As for now his focus is on teaching digital marketing strategy and translating academic digital marketing to practice and vice versa. Emile wrote many books in the field of digital marketing and is an often invited keynote speaker.

Research

  • Digital Marketing and Strategic renewal
  • Social media
  • Display advertising
  • Digital communication
  • Digital retail
  • Blockchain and cryptocurrency

 

Teaching

  • Digital Marketing (BSc Business Administration)
  • Digital Marketing (PT MSc Marketing)
  • Digital Marketing (MSc Marketing)
  • Bachelor Theses Supervision (Marketing)
  • Master Theses Supervision (MSc Marketing)

Ancillary activities

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Ancillary activities are updated daily

Personal information

Chair program committee PTm Marketing (current)

Member Impact and Income board (current)

Chair program committee IBA

Chair Alumni committee Marketing

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