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Personal profile

Personal information

Emile Lancée (1977) is a lecturer at the VU University Amsterdam since 2004. During 2001-2003 he was CEO at internet/software company Selious. In the period 2004-2006 he also worked as a marketing consultant for ministries and public organizations with a focus on services marketing in public domain, strategic innovation in education and health service. From 2006 to 2010 he was founder and CEO of Arts Universal, an international entertainment company that produced large theatre productions, such as musicals. Main business locations were the Middle East and Asia. His entertainment ideas even resulted in a Guinness World Record in 2010 in Dubai. As for now his focus is on teaching digital marketing strategy and translating academic digital marketing to practice and vice versa. Emile wrote many books in the field of digital marketing and is an often invited keynote speaker.


  • Digital Marketing
  • Social media
  • Display advertising
  • Digital communication
  • Digital retail


  • President, Alumni Committee of the MSc Marketing
  • President, IBA program committee


  • Digital Marketing (BSc Economie en Bedrijfseconomie)
  • Digital Marketing (PT MSc Marketing)
  • Digital Marketing (MSc Marketing)
  • Marketing in the Digital Age (BSc International Business Administration)
  • Online Advertising and Social Media (BSc Economie en Bedrijfseconomie)
  • Bachelor Theses Supervision
  • Master Theses Supervision (MSc Marketing)

Ancillary activities

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Research Output 2013 2016

Digitale marketingstrategie - 3e geheel herziene editie

Lancee, E. F. J., 2016, Den Haag: Wilco / Lancee enterprises. 864 p.

Research output: Book / ReportBookProfessional

Digitale marketingstrategie

Lancee, E. F. J., 2015, The Hague - Netherlands: Zwarthoed. 564 p.

Research output: Book / ReportBookProfessional

Diensten Marketing Management: offline & online

Lancee, E. F. J. & de Vries, W., 2014, Groningen: Noordhoff. 528 p.

Research output: Book / ReportBookProfessional

Digitale klanten & marketing

Lancee, E. F. J., 2014, The Hague - Netherlands: Zwarthoed/LANCEE ENTERPRISES. 456 p.

Research output: Book / ReportBookProfessional

Display ads en ons brein

Lancee, E. F. J., 2014, The Hague - Netherlands: Zwarthoed / LANCEE ENTERPRISES. 198 p.

Research output: Book / ReportBookProfessional