20082020

Research output per year

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Personal profile

Personal information

Femke van Horen is an Associate Professor at the Marketing Department. She obtained her PhD at Tilburg University and worked as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. In 2013 she joined the Marketing Department at the Vrije Universiteit as an Assistant Professor, where she was appointed as Associate Professor in 2016. 

Research

Femke has three main lines of research. In her first line, she investigates the effectiveness of product imitation strategies (copycatting). Her second line of research focuses on how environmental uncertainty (e.g., uncertainty caused by economical crisis, elections) affects consumer decision-making. In her third line she investigates how nudging methods can be used to increase sustainable behavior. 

She currently co-supervises two PhD-students on the topics op product imitation and uncertainty.

Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Emotion, among others.

Education

  • Nudge: Influencing Behavior (Bsc, Minor Understanding and Influencing Decisions in Business and Society)
  • Experimental Research (MSc Marketing, Research Master, and Part Time MSc Marketing)
  • Master Theses Supervision (MSc Marketing)
  • PhD Supervision

Prizes and Awards

  • Winner of the American Marketing Association CB SIG Research in Practice Award 2019 for my article: “Out-of Category Brand Imitation: Product Categorization Determines Copycat Evaluation,” published in Journal of Consumer Research, 2017
  • Finalist Best Paper Award La Londe Conference 2017 (2nd prize)
  • Nominee KNAW Young Academy 2017 and 2018
  • Finalist PIM Dutch Marketing Science Award, 2011
  • Certificate of Teaching Excellence, University of Amsterdam, 2005

Grants

  • Transformative Research Seeding Grant, ACR and Sheth Foundation, 2014 (€1,200)
  • Career Grant for Young Researchers, University of Cologne, 2011 (€6,000)
  • Deutscher Akademischer Austausch Dienst, 2004 (€8,500)
  • Catherina van Tussenbroek Fonds, 2004 (€2,500)
  • British Council, 2003 (€4,000)
  • Erasmus Scholarship, 2003

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Keywords

  • H Social Sciences (General)
  • Marketing
  • Social Psychology

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Research Output

  • 17 Article
  • 1 PhD Thesis - Research external, graduation external

What We Talk About When We Talk About Hope: A Prototype Analysis

Luo, S. X., Van Horen, F., Millet, K. & Zeelenberg, M., 24 Apr 2020, (Accepted/In press) In : Emotion.

Research output: Contribution to JournalArticleAcademicpeer-review

  • The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset

    Kelting, K., Berry, C. & Van Horen, F., Jun 2019, In : Journal of Business Research. 99, p. 264-274 11 p., 99.

    Research output: Contribution to JournalArticleAcademicpeer-review

    Open Access
    File
  • Green, greener, greenest: Can competition increase sustainable behavior?

    van Horen, F., van der Wal, A. & Grinstein, A., Oct 2018, In : Journal of Environmental Psychology. 59, p. 16-25 10 p.

    Research output: Contribution to JournalArticleAcademicpeer-review

  • Temporal myopia in sustainable behavior under uncertainty

    van der Wal, A. J., van Horen, F. & Grinstein, A., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 378-393 16 p.

    Research output: Contribution to JournalArticleAcademicpeer-review

  • Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

    Van Horen, F. & Pieters, R., 2017, In : Journal of Consumer Research. 44, 4, p. 816-832 17 p.

    Research output: Contribution to JournalArticleAcademicpeer-review

    Open Access
  • Activities

    • 4 Lecture / Presentation

    The appeal of linguistic concreteness under uncertainty

    F. van Horen (Speaker)
    7 May 2015

    Activity: Lecture / PresentationAcademic

    The appeal of linguistic concreteness under uncertainty

    F. van Horen (Speaker)
    20 Jun 2015

    Activity: Lecture / PresentationAcademic

    Keeping Grip: Consumer Decision-Making in an Uncertain and Unpredictable World

    F. van Horen (Speaker), K. Millet (Speaker)
    25 Jun 2015

    Activity: Lecture / PresentationAcademic

    The appeal of linguistic concreteness under uncertainty

    F. van Horen (Speaker)
    8 May 2015

    Activity: Lecture / PresentationAcademic

    Prizes

    Career Grant for Young Researchers

    F. van Horen (Recipient), 2011

    PrizeAcademic

    Finalist Best Paper Award La Londe Conference 2017 (2nd prize)

    Femke van Horen (Recipient) & Rik Pieters (Recipient), 2017

    PrizeAcademic

    Finalist Pim Dutch Marketing Science Award

    F. van Horen (Recipient), 2011

    PrizeAcademic

    Nominee KNAW Young Academy

    Femke van Horen (Recipient), 2017

    PrizeSocietal