Research output per year
Research output per year
Femke van Horen is an Associate Professor at the Marketing Department. She obtained her PhD at Tilburg University and worked as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. In 2013 she joined the Marketing Department at the Vrije Universiteit as an Assistant Professor, where she was appointed as Associate Professor in 2016.
Femke has three main lines of research. In her first line, she investigates the effectiveness of product imitation strategies (copycatting). Her second line of research focuses on how environmental uncertainty (e.g., uncertainty caused by economical crisis, elections) affects consumer decision-making. In her third line she investigates how nudging methods can be used to increase sustainable behavior.
She currently co-supervises two PhD-students on the topics op product imitation and uncertainty.
Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Emotion, among others, and she received the AMA Research in Practice Award 2019 for her Out-of-Category Brand Imitation paper, which appeared in the Journal of Consumer Research.
No ancillary activities
Ancillary activities are updated daily
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Conference › Paper › Academic
Femke van Horen (Organiser) & Aylin Aydinli (Organiser)
Activity: Participating in or organising an event › Conference › Academic
Seongun Jeon (Speaker), Femke van Horen (Speaker) & Michail Kokkoris (Speaker)
Activity: Lecture / Presentation › Academic
Siria Xiyueyao Luo (Participant), Femke van Horen (Participant), KMT Millet (Participant) & Marcel Zeelenberg (Participant)
Activity: Participating in or organising an event › Conference › Academic
Femke van Horen (Speaker) & Z. Estes (Speaker)
Activity: Lecture / Presentation › Academic
Femke van Horen (Member of editorial board)
Activity: Peer review and Editorial work › Editorial work › Academic
van Horen, Femke (Recipient), 2004
Prize › Academic
van Horen, Femke (Recipient) & Pieters, R. (Recipient), 2017
Prize › Academic
Luo, S. X. (Creator), van Horen, F. (Supervisor), Millet, K. (Supervisor) & Zeelenberg, M. (Supervisor), Open Science Framework, 2019
https://osf.io/hsrwg/?view_only=af0e0179bc394bf090dfecaa7f6fb1f1
Dataset
van Horen, F. (Creator), Wänke, M. (Contributor), Eelen, J. (Contributor) & Mussweiler, T. (Contributor), Vrije Unviersiteit, 17 Mar 2022
Dataset