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Personal profile

Personal information

Femke van Horen is an Associate Professor at the Marketing Department. She obtained her PhD at Tilburg University and worked as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. In 2013 she joined the Marketing Department at the Vrije Universiteit as an Assistant Professor, where she was appointed as Associate Professor in 2016. 

Research

Femke has three main lines of research. In her first line, she investigates the effectiveness of product imitation strategies (copycatting). Her second line of research focuses on how environmental uncertainty (e.g., uncertainty caused by economical crisis, elections) affects consumer decision-making. In her third line she investigates how nudging methods can be used to increase sustainable behavior. 

She currently co-supervises two PhD-students on the topics op product imitation and uncertainty.

Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Journal of Environmental Psychology, among others.

Education

  • Nudge: Influencing Behavior (Bsc, Minor Understanding and Influencing Decisions in Business and Society)
  • Experimental Research (MSc Marketing and Part Time MSc Marketing)
  • Master Theses Supervision (MSc Marketing)
  • PhD Supervision

Grants

  • Transformative Research Seeding Grant, ACR and Sheth Foundation, 2014 (€1,200)
  • Career Grant for Young Researchers, University of Cologne, 2011 (€6,000)
  • Deutscher Akademischer Austausch Dienst, 2004 (€8,500)
  • Catherina van Tussenbroek Fonds, 2004 (€2,500)
  • British Council, 2003 (€4,000)
  • Erasmus Scholarship, 2003

Prizes and Awards

  • Finalist Best Paper Award La Londe Conference 2017 (2nd prize)
  • Nominee KNAW Young Academy 2017 and 2018
  • Finalist PIM Dutch Marketing Science Award, 2011
  • Certificate of Teaching Excellence, University of Amsterdam, 2005

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Keywords

  • H Social Sciences (General)
  • Marketing
  • Social Psychology

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2008 2018

  • 14 Article
  • 1 PhD Thesis - Research external, graduation external

Green, greener, greenest: Can competition increase sustainable behavior?

van Horen, F., van der Wal, A. & Grinstein, A., Oct 2018, In : Journal of Environmental Psychology. 59, p. 16-25 10 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Motivation
Persuasive Communication
Ego
Administrative Personnel
Research

Temporal myopia in sustainable behavior under uncertainty

van der Wal, A. J., van Horen, F. & Grinstein, A., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 378-393 16 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Myopia
Uncertainty
Prosocial behavior
Pollution
Politicians

Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

Van Horen, F. & Pieters, R., 2017, In : Journal of Consumer Research. 44, 4, p. 816-832

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access

The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags

van der Wal, A. J., Van Horen, F. & Grinstein, A., 2016, In : International Journal of Research in Marketing. 33, 1, p. 216-219

Research output: Contribution to JournalArticleAcademicpeer-review

Shopping
Paradox
Grocery
Costs

Accountability Accentuates Interindividual-Intergroup Discontinuity by Enforcing Parochialism

Wildschut, T., Van Horen, F. & Hart, C., 2015, In : Frontiers in Psychology. 6, 1789

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
File
Social Responsibility
Competitive Behavior
Pressure

Activities 2015 2015

  • 4 Lecture / Presentation

The appeal of linguistic concreteness under uncertainty

van Horen, F. (Speaker)
7 May 2015

Activity: Lecture / PresentationAcademic

Keeping Grip: Consumer Decision-Making in an Uncertain and Unpredictable World

van Horen, F. (Speaker), Millet, K. M. T. (Speaker)
25 Jun 2015

Activity: Lecture / PresentationAcademic

The appeal of linguistic concreteness under uncertainty

van Horen, F. (Speaker)
20 Jun 2015

Activity: Lecture / PresentationAcademic

The appeal of linguistic concreteness under uncertainty

van Horen, F. (Speaker)
8 May 2015

Activity: Lecture / PresentationAcademic

Prizes

Career Grant for Young Researchers

F. van Horen (Recipient), 2011

Prize: Prize / AwardAcademic

Finalist Best Paper Award La Londe Conference 2017 (2nd prize)

F. van Horen (Recipient) & Rik Pieters (Recipient), 2017

Prize: Prize / AwardAcademic

Finalist Pim Dutch Marketing Science Award

F. van Horen (Recipient), 2011

Prize: Prize / AwardAcademic

Nominee KNAW Young Academy

F. van Horen (Recipient), 2017

Prize: Prize / AwardSocietal