Research Output per year
Personal profile
Personal information
Femke van Horen is an Associate Professor at the Marketing Department. She obtained her PhD at Tilburg University and worked as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. In 2013 she joined the Marketing Department at the Vrije Universiteit as an Assistant Professor, where she was appointed as Associate Professor in 2016.
Research
Femke has three main lines of research. In her first line, she investigates the effectiveness of product imitation strategies (copycatting). Her second line of research focuses on how environmental uncertainty (e.g., uncertainty caused by economical crisis, elections) affects consumer decision-making. In her third line she investigates how nudging methods can be used to increase sustainable behavior.
She currently co-supervises two PhD-students on the topics op product imitation and uncertainty.
Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Journal of Environmental Psychology, among others.
Education
- Nudge: Influencing Behavior (Bsc, Minor Understanding and Influencing Decisions in Business and Society)
- Experimental Research (MSc Marketing, Research Master, and Part Time MSc Marketing)
- Master Theses Supervision (MSc Marketing)
- PhD Supervision
Prizes and Awards
- Winner of the American Marketing Association CB SIG Research in Practice Award 2019 for our article: “Out-of Category Brand Imitation: Product Categorization Determines Copycat Evaluation,” published in Journal of Consumer Research, 2017
- Finalist Best Paper Award La Londe Conference 2017 (2nd prize)
- Nominee KNAW Young Academy 2017 and 2018
- Finalist PIM Dutch Marketing Science Award, 2011
- Certificate of Teaching Excellence, University of Amsterdam, 2005
Grants
- Transformative Research Seeding Grant, ACR and Sheth Foundation, 2014 (€1,200)
- Career Grant for Young Researchers, University of Cologne, 2011 (€6,000)
- Deutscher Akademischer Austausch Dienst, 2004 (€8,500)
- Catherina van Tussenbroek Fonds, 2004 (€2,500)
- British Council, 2003 (€4,000)
- Erasmus Scholarship, 2003
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Keywords
- H Social Sciences (General)
- Marketing
- Social Psychology
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2008 2019
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, K., Berry, C. & Van Horen, F., 6 Mar 2019, In : Journal of Business Research. 99, p. 264 274 p., 99.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
File
Shopping
Consumer choice
Mindset
Private labels
Experiment
Green, greener, greenest: Can competition increase sustainable behavior?
van Horen, F., van der Wal, A. & Grinstein, A., Oct 2018, In : Journal of Environmental Psychology. 59, p. 16-25 10 p.Research output: Contribution to Journal › Article › Academic › peer-review
Motivation
Persuasive Communication
Ego
Administrative Personnel
Research
Harnessing Ancestral Roots to Grow a Sustainable World
van der Wal, A. J., 2018, 168 p.Research output: PhD Thesis › PhD Thesis - Research VU, graduation VU › Academic
Open Access
File
Temporal myopia in sustainable behavior under uncertainty
van der Wal, A. J., van Horen, F. & Grinstein, A., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 378-393 16 p.Research output: Contribution to Journal › Article › Academic › peer-review
Myopia
Uncertainty
Prosocial behavior
Pollution
Politicians
Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation
Van Horen, F. & Pieters, R., 2017, In : Journal of Consumer Research. 44, 4, p. 816-832Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
Activities 2015 2015
- 4 Lecture / Presentation
The appeal of linguistic concreteness under uncertainty
F. van Horen (Speaker)7 May 2015
Activity: Lecture / Presentation › Academic
The appeal of linguistic concreteness under uncertainty
F. van Horen (Speaker)8 May 2015
Activity: Lecture / Presentation › Academic
Keeping Grip: Consumer Decision-Making in an Uncertain and Unpredictable World
F. van Horen (Speaker), K. Millet (Speaker)25 Jun 2015
Activity: Lecture / Presentation › Academic
The appeal of linguistic concreteness under uncertainty
F. van Horen (Speaker)20 Jun 2015
Activity: Lecture / Presentation › Academic
Prizes
Exchange Research Grant - Deutscher Akademischer Austausch Dienst
F. van Horen (Recipient), 2004
Prize › Academic
Finalist Best Paper Award La Londe Conference 2017 (2nd prize)
F. van Horen (Recipient) & Rik Pieters (Recipient), 2017
Prize › Academic