• De Boelelaan 1105, VU Main Building A-wing, 5th floor

    1081 HV Amsterdam


Personal profile

Personal information

Fleur Deken is an Associate Professor ‘Strategic Innovation’ at Vrije Universiteit Amsterdam, School of Business and Economics. Her research focuses on new forms of collaboration, specifically for the development of technological innovations and solutions to societal challenges, so-called mission-oriented innovation. Fleur aims to contribute to organizations’ ability to join forces and address the societal challenges of our time by developing innovative solutions. Theoretically, her interests lie in organizational routines and capabilities, process research, and knowledge collaboration across boundaries. Fleur has an interdisciplinary background, with a PhD from the Delft University of Technology (cum laude), an MSc (cum laude) in Strategic Product Design (Delft University of Technology), a minor in Business Administration (National University of Singapore), a BSc in Psychology (University of Amsterdam), and a BSc in Industrial Design Engineering (Delft University of Technology). 


  • Management of Innovation
  • Organizational routines and capabilities
  • Innovation ecosystems
  • Qualitative process research methods
  • Strategies for reuse of qualitative case study data
  • Ethnography and field studies

Fleur currently researches innovation ecosystems, multiparty collaborations (e.g., Living Labs, fieldlabs, innovation ecosystems) as a mechanism for mission-oriented innovation, and strategic experimenting processes around digital technologies. She is an elected member of the executive committee at the Strategizing Activities & Practices (SAP) DIG at the Academy of Management, currently acting as the Program Chair (2023).

Fleur publishes in different disciplines, including journal in management and organization (e.g., Academy of Management Journal and Organization Science), strategy (e.g., Strategic Innovation), innovation studies (e.g., Research Policy, Journal of Product Innovation Management), and design studies (e.g., Design Studies and Journal of Engineering Design). She regularly contributes to international conferences and workshops. Next to being Program Chair at the SAP DIG at Academy of management, she organized the International Digital Innovation Workshop (2017 at the Vrije Universiteit Amsterdam) and convened a conference track at the European Group of Organization Studies meeting on Routine Dynamics (2021).

She has attracted significant research funds from the EU and the Dutch Science Foundation (NWO) and currently coordinates various research projects, including interdisciplinary NWO funded project Fieldlabs@Scale on Crossover collaboration in healthcare (2015-2020) that involves scholars from engineering design, construction management, innovation studies, and organization studies. She is currently involved in research projects on innovation ecosystems with BSH and Philips, organizing mission-driven innovation in fieldlabs Techport and NeLL (National E-Health Living Lab), and a project on new forms of interorganizational collaboration with City of Amsterdam, City of the Hague, the Waterboards of Limburg and Drents Overijsselse Delta, and ProRail in her role as affiliated researcher at the University of Twente. She recently began experimenting with an innovative approach for reusing qualitative case study data to advance the open science agenda.


Fleur is the Coordinator of the BSc program in International Business Administration as the School of Business and Economics, the largest undergraduate program at the Vrije Universiteit Amsterdam. She teaches courses on technology and innovation. She actively spans the boundary between academic and practice through executive teaching, workshops, and through commissioned research projects.

Ancillary activities

  • Stichting Zwanenburg Ontwikkelingsfonds | Uitgeest | Bestuurder | 2020-01-01 - present

Ancillary activities are updated daily

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 17 - Partnerships for the Goals

User created Keywords

  • mission-oriented innovation
  • strategy-as-practice
  • routine dynamics
  • interorganizational collaboration
  • process-Research
  • qualitative methods
  • strategic Management
  • strategic innovation
  • organizational capabilities


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