Florian is an Associate Professor of International Business at the School of Business and Economics at Vrije Universiteit Amsterdam. Before joining the VU, he worked as a postdoctoral researcher at the University of Düsseldorf, Germany. Florian obtained his doctoral degree from the University of Giessen, Germany, in 2013. Prior to becoming a researcher, he co-founded a university startup firm.

Florian’s main research interests are International Business, Entrepreneurship, and International Entrepreneurship. More specifically, he focuses on firms’ strategic decisions in the internationalization process (such as the foreign market entry mode choice) and their performance implications. Florian’s research often has a particular lens on young firms or on small and medium-sized enterprises (SMEs). With regard to entrepreneurship, he is interested in the cognitive antecedents of individuals’ entrepreneurial intentions and also in corporate entrepreneurship.

His work appears in academic journals such as the Journal of Management Studies (JMS), Journal of International Business Studies (JIBS), Entrepreneurship: Theory & Practice (ET&P), Journal of Small Business Management (JSBM), International Business Review (IBR), or Journal of Business Research (JBR). Florian frequently acts as a reviewer for journals such as JBV, ET&P, JWB, JSBM, SBE, IBR, or JVB. He is an editorial review board member of the Journal of World Business (JWB) and Management Review Quarterly (MRQ).

Florian is the program director of the new MBA in International Business that will start in March 2021. He teaches also in other executive education programs such as the part-time MSc. in Business Administration and the part-time PhD in Business. Florian supervises master's theses in the Business Administration: International Management program.

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