Francesca Sotgiu

dr.

20042020
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Personal profile

Personal information

Francesca is associate professor at Vrije Universiteit Amsterdam and Director of Graduate Studies of Business Data Science (Erasmus University, University of Amsterdam and Vrije Universiteit Amsterdam). Before joining VU Amsterdam, Francesca was assistant professor at HEC Paris. She holds a doctoral degree in marketing from Rotterdam School of Management, Erasmus University. She was a visiting scholar of the marketing group at Tilburg University and has taught academic courses at the Executive, PhD, MBA, Master, and Bachelor level in France, Italy, and The Netherlands. 

Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. Her research investigates the consequences of channel changes (e.g., price wars, cross-chain effects, price promotions, front-of-package labels, planogram decisions) and media changes (eWOM, social media, location-based advertising, mobile push notifications). Her work has been presented at numerous conferences and published in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of Product and Brand Management, International Review of Retail, Distribution & Consumer Research, Micro & Macro Marketing and Revue Française du Marketing. She is on the editorial board of Journal of the Academy of Marketing ScienceHer research has received several awards, such as the ABRI Best Faculty Paper Award (2016) and the William Davidson Honorable Mention (2017), and her work has been featured as "high impact" and "recommended for managers to read" by the Marketing Science Institute.

Francesca has supervised many business projects for companies such as Airbus, Carrefour, Danone, Franprix, HollandBike, L’Oreal, GlaxoSmithKline, P&G, Roland Berger, Unilever, and VivaSanté. She has organized events bringing together scholars and practitioners, as well as academic conferences in collaboration with INFORMS MSI, Journal of Retailing, Journal of the Academy of Marketing Science and ECODEC LabEx.

Research

Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. Her research investigates the consequences of channel changes (e.g., price wars, cross-chain effects, price promotions, front-of-package labels, planogram decisions) and media changes (eWOM, social media, location-based advertising, mobile push notifications). 

Keywords:

  • Price wars
  • Price promotions
  • Food labels
  • Store assortments
  • Online platforms
  • eWOM
  • Social media
  • Location-based advertising

Teaching

  • Marketing (Bachelor)
  • Digital Marketing and Metrics (Bachelor)
  • Master Thesis Supervision (MSc Marketing)

Prizes and Awards

  • YES Invited Faculty (2018, 2019)
  • Nominated for the AYA (2018)
  • AMA Sheth Doctoral Consortium Invited (and Presenting) Faculty (2018)
  • Recipient of the MSI “Research Accelerator” Award and prize (1,500 dollars) (2017)
  • Recipient of the William Davidson Honorable Mention and prize (1,000 dollars) (2017)
  • Recipient of the ABRI Best Faculty Paper Award (2016)
  • Nominated for the AMA Sheth Doctoral Consortium, 2007
  • Nominated for the EMAC Doctoral Colloquium, 2007

Grants

  • ECODEC LabEx Research Funds for 10,000 euro, 2015
  • HEC Paris Foundation Research Funds for 38,000 euro for the purchase of an eye-tracker, 2015
  • ECODEC LabEx Research Funds for 5,000 euro, 2014
  • HEC Paris Foundation Research Funds for 60,000 euro, 2010-2014
  • ERIM research funds for data collection support, 2004-2008

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Dive into the research topics where Francesca Sotgiu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Internet Engineering & Materials Science
Costs Engineering & Materials Science
Electronic word-of-mouth Business & Economics
Marketing Engineering & Materials Science
Pricing Business & Economics
Meta-analysis Business & Economics
Marketing channels Business & Economics
Methodology Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2020

  • 4 Article
  • 1 Chapter
  • 1 Review article
  • 1 PhD Thesis - Research external, graduation external

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Babic, A., Sotgiu, F., de Valck, K. & Bijmolt, T. H. A., 2016, In : JMR. Journal of Marketing Research. 53, 3, p. 297-318

Research output: Contribution to JournalArticleAcademicpeer-review

Product platform
Electronic word-of-mouth
Factors
Product category
Product lifecycle

Suppliers Caught In Supermarket Price Wars: Victims or Victors?

Sotgiu, F. & Gielens, K., 2015, In : JMR. Journal of Marketing Research. 52, 6, p. 784-800

Research output: Contribution to JournalArticleAcademicpeer-review

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Krafft, M., Goetz, O., Mantrala, M., Sotgiu, F. & Tillmanns, S., 2015, In : Journal of Retailing. 91, 4, p. 569-585

Research output: Contribution to JournalArticleAcademicpeer-review

Marketing channels
Methodology
Future directions
Intermediaries
Microeconomics

Exploiting the opportunities of Internet and multi-channel pricing: An exploratory research

Sotgiu, F. & Ancarani, F., 1 Mar 2004, In : Journal of Product & Brand Management. 13, 2, p. 125-136 12 p.

Research output: Contribution to JournalReview articleAcademicpeer-review

Internet
Costs
Marketing
World Wide Web
Pricing
Open Access
Nutrition
Meta-analysis
Labeling
Purchase intention
Health perception

Activities 2015 2019

  • 3 Conference
  • 2 Editorial work

Journal of Retailing Thought Leaders' Conference on Privacy in Marketing

Francesca Sotgiu (Organiser)
2019 → …

Activity: Participating in or organising an eventConferenceAcademic

JAMS Thought Leaders Conference

Francesca Sotgiu (Organiser)
2019 → …

Activity: Participating in or organising an eventConferenceAcademic

Journal of Retailing (Journal)

Francesca Sotgiu (Member of editorial board)
20162017

Activity: Peer review and Editorial workEditorial workAcademic

Journal of the Academy of Marketing Science (Journal)

Francesca Sotgiu (Member of editorial board)
2016 → …

Activity: Peer review and Editorial workEditorial workAcademic

JAMS Thought Leaders Conference

Francesca Sotgiu (Organiser)
20152019

Activity: Participating in or organising an eventConferenceAcademic

Prizes

MSI “Research Accelerator” Award

Aleksandra Chabanova (Recipient), Stefan Worm (Recipient) & Francesca Sotgiu (Recipient), 2017

PrizeAcademic

accelerators

William Davidson Honorable Mention

Francesca Sotgiu (Recipient), Manfred Krafft (Recipient), Murali Mantrala (Recipient), Sebastian Tillmanns (Recipient) & Oliver Goetz (Recipient), 2017

PrizeAcademic

Retailing
Vote
Editorial boards
Logistics
Marketing

Press / Media

Dutch Study: Supermarket Price Wars Could Harm Rather Than Help Brands

Francesca Sotgiu & Katrijn Gielens

1/03/16

1 item of media coverage

Press/Media: Research

Price war: love it or leave it

Francesca Sotgiu & Katrijn Gielens

28/10/15

1 media contribution

Press/Media: Research