Francesca is professor of Marketing at Vrije Universiteit Amsterdam and Director of Graduate Studies of Business Data Science (Erasmus University, University of Amsterdam and Vrije Universiteit Amsterdam). Before joining VU Amsterdam, Francesca was assistant professor at HEC Paris. She holds a doctoral degree in marketing from Rotterdam School of Management, Erasmus University. She was a visiting scholar of the marketing group at Tilburg University and has taught academic courses at the Executive, PhD, MBA, Master, and Bachelor level in France, Italy, and The Netherlands. 

Francesca has supervised many business projects for companies such as Airbus, Carrefour, Danone, Franprix, HollandBike, L’Oreal, GlaxoSmithKline, P&G, Roland Berger, Unilever, and VivaSanté. She has organized events bringing together scholars and practitioners, as well as academic conferences in collaboration with INFORMS MSI, Journal of Retailing, Journal of the Academy of Marketing Science and ECODEC LabEx.

Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. Her research investigates the consequences of channel changes (e.g., price wars, cross-chain effects, price promotions, front-of-package labels, planogram decisions) and media changes (eWOM, social media, location-based advertising, mobile push notifications). Her work has been presented at numerous conferences and published in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of Product and Brand Management, International Review of Retail, Distribution & Consumer Research, Micro & Macro Marketing and Revue Française du Marketing. She is on the editorial board of Journal of the Academy of Marketing Science. Her research has received several awards, such as the ABRI Best Faculty Paper Award (2016) and the William Davidson Honorable Mention (2017), and her work has been featured as "high impact" and "recommended for managers to read" by the Marketing Science Institute.

Keywords:

• Price wars
• Price promotions
• Food labels
• Store assortments
• Online platforms
• eWOM
• Social media
• Location-based advertising

• Marketing (Bachelor)
• Digital Marketing and Metrics (Bachelor)
• Master Thesis Supervision (MSc Marketing)

• Finalist for the Weitz-Winer-O’Dell Award (2021)

• Finalist for the AMS Sheth Foundation Best Paper Award (2021)
• Winner of the Best Paper in Track Award Winter AMA (2020)
• Winner of the Best Paper AMA Marketing and Public Policy Conference (2019)
• AMS Global Marketing Doctoral Consortium Invited Faculty (2020)
• YES Invited Faculty (2018, 2019)
• Nominated for the AYA (2018)
• AMA Sheth Doctoral Consortium Invited (and Presenting) Faculty (2018)
• Recipient of the MSI “Research Accelerator” Award and prize (1,500 dollars) (2017)
• Recipient of the William Davidson Honorable Mention and prize (1,000 dollars) (2017)
• Recipient of the ABRI Best Faculty Paper Award (2016)
• Nominated for the AMA Sheth Doctoral Consortium, 2007
• Nominated for the EMAC Doctoral Colloquium, 2007

• ECODEC LabEx Research Funds for 10,000 euro, 2015
• HEC Paris Foundation Research Funds for 38,000 euro for the purchase of an eye-tracker, 2015
• ECODEC LabEx Research Funds for 5,000 euro, 2014
• HEC Paris Foundation Research Funds for 60,000 euro, 2010-2014
• ERIM research funds for data collection support, 2004-2008

• Journal of the Academy of Marketing Science | NA | Bestuurder | 2016-11-01 - present
• Journal of Interactive Marketing | NA | Bestuurder | 2022-02-01 - present
• LUISS | Rome | Data Driven Marketing Lecturer and Capstone Project supervisor | 2022-02-18 - present
• Journal of Retailing | Amsterdam | Bestuurder | 2022-07-01 - present

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