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Personal profile


social scientist – communication science – interested in the impact of communication and media on behavior regulation and behavior change across domains (e.g., health, wellbeing, science skepticism, pro-environmental behavior, believability of online information, consumer behavior)


I teach several courses and supervise theses in the Communication Science program at the Vrije Universiteit Amsterdam.

  • Marketing Communication and the Consumer (MA course)
  • Risk and Health Communication (BA course)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions

User created Keywords

  • self-affirmation
  • health communication
  • health behavior
  • health promotion
  • self-control
  • social media self-control failure
  • self-affirming social media use
  • marketing
  • consumer behavior
  • advertising
  • social marketing


Dive into the research topics where Guido van Koningsbruggen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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