Personal profile


social scientist – communication science – reasoned action approach – theory of planned behavior – message content determination – interested in the prediction of human social behavior and in the impact of communication on behavior across domains (e.g., health, sustainability)


I teach several courses and supervise theses in the Communication Science program at the Vrije Universiteit Amsterdam.

  • Marketing Communication and the Consumer (MA course)
  • Risk and Health Communication (BA course)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 13 - Climate Action

User created Keywords

  • theory of planned behavior
  • reasoned action approach
  • attitudes
  • predicting behavior
  • behavioral change
  • health behavior
  • sustainable behavior
  • sustainability
  • self-affirmation
  • persuasion
  • message content determination


Dive into the research topics where Guido van Koningsbruggen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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