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Personal profile


social scientist – psychology – communication science – interested in the impact of communication and media on behavior regulation and behavior change across domains (e.g., health, wellbeing, science skepticism, pro-environmental behavior, believability of online information, consumer behavior, marketing)


I teach several courses and supervise theses in the Communication Science program at the Vrije Universiteit Amsterdam.

  • Marketing Communication and the Consumer (MA course)
  • Risk and Health Communication (BA course)

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User created Keywords

  • self-affirmation
  • health communication
  • health behavior
  • health promotion
  • self-control
  • social media self-control failure
  • self-affirming social media use
  • marketing
  • consumer behavior
  • advertising
  • social marketing


Dive into the research topics where Guido van Koningsbruggen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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